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Posted on 24. Feb, 2014 by Jon Bird.
Tweet “We’ll all be rooned”, said Hanrahan, “Before the year is out.” That line is from a famous 1921 Australian bush poem. Hanrahan’s view was that ruin was a certainty, no matter the conditions. No rain meant drought; too much rain signaled either flood, or worse – grass growth and bushfire. Fast-forward to 2014, and [...]
Posted on 04. Feb, 2014 by Jon Bird.
Tweet One of the highlights of yesterday’s Super Bowl was off the field – the advertisers who paid an average of US$4 million for a 30 second spot to showcase their messages in front of over 100 million US viewers. And out of all the ads, two that stood out were for retailers. As part [...]
Posted on 28. Jan, 2014 by Jon Bird.
Tweet “Great technology…allows the mechanical parts of what we do everyday to disappear.” So said Jack Dorsey, Chairman of Twitter and CEO of Square at the National Retail Federation annual conference in New York last week. What they call the “NRF Big Show” really is big – 30,000 delegates, and a multitude of speakers including [...]
Posted on 07. Jan, 2014 by Jon Bird.
Tweet “My brain hurt like a warehouse, it had no room to spare, I had to cram so many things, to store everything in there.” The lyrics in David Bowie’s song “Five Years” capture what life is like for many consumers in the fading light of the year 2013. This is the age of overload [...]
Posted on 10. Dec, 2013 by Jon Bird.
Tweet “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” So wrote Bill Gates in his 1996 book “The Road Ahead”. Looking back over the last (almost) six years of columns that I [...]
Posted on 05. Dec, 2013 by Jon Bird.
Tweet The annual transatlantic Christmas commercial challenge is on again. And for me it’s no contest. The Poms may have lost the First Test, but they smash it against the Yanks in the UK versus US holiday ad stakes. The difference is really “Crass-mas” versus “Christmas”. Kmart US corners the market in questionable taste with [...]
Posted on 26. Nov, 2013 by Jon Bird.
Tweet Round about the time of the Global Financial Crisis, “stores ran out of ideas just as consumers ran out of money”, according to David Roth from WPP The Store in London. The effect? Growth came to a grinding halt. Roth was speaking at the final Westfield Breakfast Seminar in Auckland this week (sponsored by [...]
Posted on 19. Nov, 2013 by Jon Bird.
Tweet I’ve spent my last week with a Retail Futurist, a Retail Historian, and a Retail Anthropologist; listening, learning and debating about where retail is going, where it’s been and how we need to relate to different generations of customers now and tomorrow. The occasion was the annual Westfield Breakfast Seminar Series across Australia and [...]
Posted on 12. Nov, 2013 by Jon Bird.
Tweet In the hands of shoppers, the smartphone is fast becoming a remote control for bricks and mortar retail. It allows customers to interact with a retail environment on their terms, in a more relevant and personal way than ever before. And customers (if they are not already) will start to favour retailers (and manufacturers) [...]
Posted on 31. Oct, 2013 by Jon Bird.
Tweet While Target in the US gears up for its “most digitally enabled (holiday) campaign in history”, many Australian merchants are saying “bah hashtag” and playing down the importance of online. According to the just-released Deloitte Christmas Retailers’ Survey, over half of retailers researched expect online sales this festive season to be 2% or less [...]