Archive by Author
Posted on 05. Dec, 2013 by Jon Bird.
Tweet The annual transatlantic Christmas commercial challenge is on again. And for me it’s no contest. The Poms may have lost the First Test, but they smash it against the Yanks in the UK versus US holiday ad stakes. The difference is really “Crass-mas” versus “Christmas”. Kmart US corners the market in questionable taste with [...]
Posted on 26. Nov, 2013 by Jon Bird.
Tweet Round about the time of the Global Financial Crisis, “stores ran out of ideas just as consumers ran out of money”, according to David Roth from WPP The Store in London. The effect? Growth came to a grinding halt. Roth was speaking at the final Westfield Breakfast Seminar in Auckland this week (sponsored by [...]
Posted on 19. Nov, 2013 by Jon Bird.
Tweet I’ve spent my last week with a Retail Futurist, a Retail Historian, and a Retail Anthropologist; listening, learning and debating about where retail is going, where it’s been and how we need to relate to different generations of customers now and tomorrow. The occasion was the annual Westfield Breakfast Seminar Series across Australia and [...]
Posted on 12. Nov, 2013 by Jon Bird.
Tweet In the hands of shoppers, the smartphone is fast becoming a remote control for bricks and mortar retail. It allows customers to interact with a retail environment on their terms, in a more relevant and personal way than ever before. And customers (if they are not already) will start to favour retailers (and manufacturers) [...]
Posted on 31. Oct, 2013 by Jon Bird.
Tweet While Target in the US gears up for its “most digitally enabled (holiday) campaign in history”, many Australian merchants are saying “bah hashtag” and playing down the importance of online. According to the just-released Deloitte Christmas Retailers’ Survey, over half of retailers researched expect online sales this festive season to be 2% or less [...]
Posted on 29. Oct, 2013 by Jon Bird.
Tweet Imagine being first to utilise a brand new technology that allows customers to interact with your store directly, order what they need, and have the product home delivered even before they click off. US drugstore Walgreens achieved that utopian goal…over a century ago. What was the “new” technology? The telephone. How did Walgreens do [...]
Posted on 22. Oct, 2013 by Jon Bird.
Tweet Can anyone be worth $28m in a single year? Burberry obviously thought that its CEO Angela Ahrendts was deserving of the package for her work in FY 2012, a year which saw Burberry achieve $3.3 billion in sales and $717 million in profit. The brand’s share price has trebled since Ahrendts joined Burberry in [...]
Posted on 15. Oct, 2013 by Jon Bird.
Tweet One of the more interesting paths to purchase is the journey from airport check-in to boarding an international flight – what I’m calling the Path 2 Plane. And one of the more amazing Path 2 Plane experiences is the $2 billion renovation of the new Tom Bradley International Terminal at LAX. On a recent [...]
Posted on 09. Oct, 2013 by Jon Bird.
Tweet “We exist to feed each and every person who walks through our doors with dignity regardless of their means”. Now that’s a statement of purpose that staff-members could really get behind, in contrast to the marshmallow mission statements of many companies. In many ways, it’s an anarchic, anti-retail idea. (Serve people “regardless of their [...]
Posted on 01. Oct, 2013 by Jon Bird.
Tweet There’s a tug of war going on in retail between “art” and “science” and science is starting to win. The traditional intuitive skill of the merchant is being matched by the research-based deftness of the data jockey. As one marker, Harvard Business Review headlined an article last October, “Data Scientist: The Sexiest Job of [...]