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The Whopper Bar Hits Times Square

Posted on 03. Sep, 2010 by Matt Newell.

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Burger King has launched its seventh Whopper Bar concept store, the latest arriving in Times Square.
The Whopper Bar is a tribute to the fast food chain’s iconic burger. In fact, the standard range of products is significantly reduced to make way for an expanded range of variations on the Whopper. The burgers are made right [...]

Facebook adds geo-locating functionality

Posted on 30. Aug, 2010 by Matt Newell.

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This could be huge for retail.
Facebook has added a feature which allows users to ‘check in’ to places they visit and share that information with their Facebook friends. By ‘checking in’ you can record photos and comments of the experience that you and your network can view for years to come. On top of this, [...]

H&M Co-Create with Consumers to Stay Ahead of the Competition

Posted on 26. Aug, 2010 by Matt Newell.

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Co-creating product with consumers is a key trend in New Retail. And here’s an interesting case study from fast fashion retailer H&M.
Customers are encouraged to photograph examples of fashion items they find and like during their day and upload them to the H&M Facebook site. There, customers can review the ‘hunted’ items and vote for [...]

Whole Foods Launches Second iPhone App

Posted on 25. Aug, 2010 by Matt Newell.

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Following the success of their recipe iPhone app, Whole Foods is at it again with a second app specifically designed to change shopper behaviour for the better.
By undertaking a series of ‘missions’, customers can earn brag-worthy titles which get posted on their Face Book and Twitter profiles like ‘The Incredible Bulk’ (amplifying the shopper’s preference [...]

UK’s First Drive Through Supermarket

Posted on 24. Aug, 2010 by Matt Newell.

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Tesco has announced the launch of a drive through supermarket trial at their Tesco Extra store in Baldock, Herfordshire.
Customers place their grocery order through Tesco.com, select the ‘click and collect’ button, then swing by the designated pick up area in the Tesco carpark on their way home from collecting the kids from school. Tesco staff [...]

Target Launches Autumn Range in New York City Spectacle

Posted on 22. Aug, 2010 by Matt Newell.

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Target launched its Autumn range last night at a 20 minute spectacular staged at the Standard hotel in New York City. Dubbed the ‘Target Kaleidoscopic Fashion Spectacular’, the fashion runway was set to the backdrop of a LED light show, which cleverly lit up the 155 rooms on the southern side of the hotel. The [...]

Attitude Sells

Posted on 19. Aug, 2010 by Matt Newell.

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One of the big differences between old retail and new retail is the emergence of attitude in advertising.
In the old days we use to appeal to the mass-middle market by selling a dream. Painfully good looking families driving their exceptionally good value cars through remarkably idyllic country side. Our audiences couldn’t relate to the activity [...]

The World’s Best Integrated Ad Campaign for 2010

Posted on 13. Aug, 2010 by Matt Newell.

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The Old Spice campaign is considered to be the best of 2010. Combining a traditional (but brilliant) TV launch with a pioneering social media strategy, the campaign delivered over 1.4 billion impressions, doubled sales, and took the brand to number 1 in the men’s body wash category. And did it all in 6 months.
There’s a [...]

Justin Timberlake & Target Team Up

Posted on 13. Aug, 2010 by Matt Newell.

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Target US continues to roll out its successful celebrity designer collaborations with the announcement that Justin Timberlake will be launching an exclusive range for Target via his fashion label ‘William Rast’. This is key to Taget’s Christmas 2010 strategy and will be available for the month of December only.

Using Mobile Media to Drive Traffic

Posted on 13. Aug, 2010 by Matt Newell.

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Best Buy, American Eagle Outfitters and Macy’s are amongst the first US retailers to introduce technology which rewards customers for simply entering the store.
The app is called Shopkick and it’s downloadable on the iPhone and Android phones. Shoppers earn loyalty points (called ‘kickbucks’) by simply entering the store. And then further points are awarded as the shopper [...]

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