Archive for 'Advertising'

Heartstrings or Purse Strings: What Sells at Christmas?

Posted on 23. Nov, 2011 by Jon Bird.

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Tweet More than ever this Christmas, there’s an emotional tug-of-war going on between “price” and “feel-good” advertising. Many retailers will tell you categorically that 2011 will be a “value Christmas”. Others will counter that, while sharp deals are important in the current climate, there’s a place for Santa as well as Scrooge. I’ve been keeping [...]

jcpenny Reinvent the Humble Gift Tag This Christmas

Posted on 23. Nov, 2011 by Matt Newell.

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Tweet This is a simple idea. Rather than shoe-horning Chrismas messages onto tiny gift tags, jcpenny are encouraging people to use QR code enabled gift tags this year, which allow gift givers to record personalised messages for gift receivers. It is an interesting concept which delivers a valuable benefit to shoppers by adding more emotion [...]

eBay Creates Interactive Shop Window for Christmas Charity

Posted on 22. Nov, 2011 by Matt Newell.

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Tweet eBay have teamed up with toy retailer Toys for Tots to develop an innovative ‘Give a Toy’ charity this Christmas. The ‘Give a Toy Store’ is an interactive virtual store through which shoppers can easily select gifts between $2 and $25 to donate to kids in need. The virtual store exists as a website, [...]

Starbucks Magic Christmas Cups

Posted on 22. Nov, 2011 by Matt Newell.

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Tweet Starbucks have developed an innovative campaign for the holiday season called ‘Starbucks Cup Magic’. Starbucks have embedded augmented reality codes into their cups, packaged coffee and posters in-store. Customers who download the free Starbucks app can scan the artwork with their smartphones to unlock an engaging world of augmented reality characters. As well as [...]

Target USA’s Christmas Champ is Back

Posted on 21. Nov, 2011 by Matt Newell.

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Tweet Target USA is back with their crazy Christmas Champ campaign it launched in 2009. The campaign, which features comedian Maria Bamford, was a hit on viral charts last year and with 33 short videos produced for 2011 it seems they are trying for another big viral splash. The question in my mind is whether [...]

Marks & Spencer Christmas 2011 TV Commercial

Posted on 20. Nov, 2011 by Matt Newell.

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Tweet The Christmas promotional period has well and truly begun and we will be keeping an eye out for the key campaigns and innovations here on New Retail Blog. To kick things off, here is this year’s Christmas commercial from Marks & Spencer, in which they continue their tradition of featuring celebrities in their holiday [...]

What To Do When You’ve Boobed

What To Do When You’ve Boobed

Posted on 14. Nov, 2011 by Jon Bird.

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Tweet We all make mistakes. But when it comes to customer service, “to err is human; to recover, divine”, to quote the Harvard Business Review (HBR) classic essay “The Profitable Art of Service Recovery”. What fascinates me about “service recovery” is that, done right, you can end up not just rescuing a customer but winning [...]

Online Checkout Pitfalls Brought to Life by Google

Posted on 26. Oct, 2011 by Matt Newell.

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Tweet Here’s a great video from Google which dramatises the pitfalls of many online checkouts. The video shows how rediculous the hoops that we force online shoppers to jump through actually are. And while it is (obviously) an exaggeration, it does serve as a reminder not to let the needs of our IT and legal [...]

Specsavers ‘Sauna’ TV Commercial

Posted on 20. Oct, 2011 by Matt Newell.

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Tweet I thought I’d post this spot from Specsavers for a bit of Friday morning fun. Dramatising the mishaps that might occur if you suffer from poor eyesight is not a new approach. But this is a very charming spot that is sure to make shoppers feel very comfortable (if not proud?) of shopping the [...]

“Mashops” and “Digitail”: Are You Pushing Your Customers’ Buttons?

Posted on 12. Oct, 2011 by Jon Bird.

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Tweet New buzzwords are constantly being invented to help describe the emerging new retail world. A lot of the focus is around digital, but not in the ways you might always expect. Online shopping is the obvious and immediate incarnation of digital, and Amazon is the poster child for clicks versus bricks. A new “Brand [...]

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