Archive for 'Advertising'

The Penguin that Stole Christmas

The Penguin that Stole Christmas

Posted on 14. Nov, 2014 by Jon Bird.

0

Tweet Forget the Grinch stealing Christmas. This year, it is a cute little penguin called Monty that not only steals the show, but also the hearts and minds of the UK populace (and softies everywhere). British department store John Lewis has done it again, with a £1 million commercial (US$ 1.5m) that tells the story [...]

Can Retail Rescue a Dying City?

Can Retail Rescue a Dying City?

Posted on 25. Sep, 2014 by Jon Bird.

0

Tweet Detroit is at once the American Dream and the American Nightmare. Built on automotive manufacturing, and turbo-charged by the construction of freeways in the 50’s and 60’s, the Motor City hit potholes in the 2000’s, with the Great Recession, a corrupt local government and a population decline of 25 percent in the first decade [...]

The World’s Most Unique Flagship

The World’s Most Unique Flagship

Posted on 09. Sep, 2014 by Jon Bird.

0

Tweet Flagship stores dot the major shopping thoroughfares of the big cities of the world. Often they are distinguished as much by their size as by their distinctiveness – they are monolithic versions of their mall-based cousins. Yes, they may have a feature or two – a massive digital screen here, a café there – [...]

Cashing in on Customer Laziness

Cashing in on Customer Laziness

Posted on 29. Aug, 2014 by Jon Bird.

3

Tweet The single most motivating notion in retail today can be boiled down to a single word – “Convenience.” I was reminded of that fact again early one day this week, when, dashing out the door with a slice of toast gripped between my teeth, I briefly caught a fascinating discussion on America’s NPR Morning [...]

Here Come the Robots in Retail

Here Come the Robots in Retail

Posted on 22. Aug, 2014 by Jon Bird.

0

Tweet Delivery drones are so 2013. The big news in technology in retail in 2014 and beyond is robots replacing humans. Starting just this week, right across the road from Apple in Cupertino, the Aloft hotel is testing robotic bellhops. As reported in The New York Times, the cute-as-a-button “Botlr” will deliver basic items from [...]

Shopping in Portlandia

Shopping in Portlandia

Posted on 16. Aug, 2014 by Jon Bird.

2

Tweet Hip. Seriously hip. Hilariously hip. Hipper than the hippest hipsters in Brooklyn, and that’s hyper hip. I’m talking about Portland, Oregon ‑ a compact, very livable, and very cool city in the Pacific Northwest of the United States. I visited Portland recently as part of the WPP Intel Futurecasting Summit and naturally snuck in [...]

The Future Shopper: They Live Among Us

The Future Shopper: They Live Among Us

Posted on 09. Aug, 2014 by Jon Bird.

1

Tweet There is an alien creature that has arrived in our midst, with habits that would be completely unrecognizable to previous generations. And yet they are beginning to re-shape the landscape – tearing down old institutions and building up entirely new ones. I’m referring to the Future Shopper. And they live among us. (In fact, [...]

The Future of Retail in Beta

The Future of Retail in Beta

Posted on 31. Jul, 2014 by Jon Bird.

0

Tweet Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist [...]

The Wheels of Change

The Wheels of Change

Posted on 23. Jul, 2014 by Jon Bird.

4

Tweet One evening last week, a possible vision of the future of urban transportation pulled up outside a bar in the Mission District of San Francisco. I summoned it in less than a minute, using an app on my smartphone. By the time I had got up from my stool and walked outside, my ride [...]

Giant Balloon Dogs & Retail Tensity

Giant Balloon Dogs & Retail Tensity

Posted on 18. Jul, 2014 by Jon Bird.

2

Tweet Many a giant creature has loomed over the streets of Manhattan, at least in celluloid form – most famously King Kong and Godzilla. And now a more benign (but equally huge) being has followed in their footsteps – a six-story metallic yellow balloon dog, which has suddenly appeared on a building on Fifth Avenue. [...]

This site is powered by Labstore, Y&R’s global retail and shopper marketing network.