New Retail Blog | Archive

Target Launches Autumn Range in New York City Spectacle

Posted on 22. Aug, 2010 by Matt Newell.

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Target launched its Autumn range last night at a 20 minute spectacular staged at the Standard hotel in New York City. Dubbed the ‘Target Kaleidoscopic Fashion Spectacular’, the fashion runway was set to the backdrop of a LED light show, which cleverly lit up the 155 rooms on the southern side of the hotel. The [...]

Attitude Sells

Posted on 19. Aug, 2010 by Matt Newell.

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One of the big differences between old retail and new retail is the emergence of attitude in advertising.
In the old days we use to appeal to the mass-middle market by selling a dream. Painfully good looking families driving their exceptionally good value cars through remarkably idyllic country side. Our audiences couldn’t relate to the activity [...]

The World’s First iAd

Posted on 13. Jul, 2010 by Matt Newell.

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Well here we have it. An iAd for the Nissan Leaf, the world’s first production ready electric car.
Using revolutionary advertising technology to promote revolutionary automotive technology is a superb strategy. But the creative execution is seriously disappointing.
I don’t have a problem with dramatizing the ‘epic-ness’ of the product development but I doubt the sci-fi fantasy [...]

The Intro to iAds that Retail Marketers Must Not Miss

Posted on 13. Jul, 2010 by Matt Newell.

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Apple’s iAd platform has launched and retail marketers need to get across it.
iAds are advertisements that are built into apps running on the latest iPhone operating system (OS4). Unlike current app advertising, iAds are actually built into the app software (and hosted by Apple), which means a vastly improved viewing experience can be offered to [...]

Hi Tech Billboard Captivates In Times Square

Posted on 13. Jul, 2010 by Matt Newell.

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It’s not very often that you see dozens of passers-by completely captivated by a billboard. Even photographing it, filming it and MMSing it to their friends. But that’s exactly what happened when fast-fashion retailer, Forever 21, produced a digital billboard to promote the launch of their flagship store in Times Square.
By cleverly combining pre-recorded [...]

Christmas in March

Posted on 15. Mar, 2010 by Jon Bird.

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Phew! We’ve just survived holiday trading, slogged through that horrible month of February when consumers are strapped for cash and their Chrissie credit card bills arrive, and finally we’re into the “regular” months of retail for the year. So please, can we just forget about Christmas for a minute? Well, no you can’t. Not if [...]

Fighting for Shelf Space in the Customer’s Mind

Posted on 28. Feb, 2010 by Jon Bird.

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Imagine the customer’s mind as a crowded supermarket shelf. Where does your retail brand sit? Are you front and centre? Do you take pride of place at eye level? Are you next to the market-leading brand? Or are you an also-ran, relegated to a dusty spot near the floor?
This is one way to think about [...]

“Yell and Sell” versus “Value and Brand”

Posted on 07. Feb, 2010 by Jon Bird.

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In the second decade of the 21st century, you’d think we would be way past “yell and sell” retail TV advertising. But no, our senses are still assaulted daily by the likes of Victoria’s Basement, Harvey Norman and Godfrey’s. The formula is simple (well it aint called “yell and sell” for nothing). Cram as many [...]

Interactive Technology and Retail Environments

Posted on 27. Jan, 2010 by Martin Osborne.

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Chain store retailers are gradually realising how Interactive Technologies can increase sales. Following are examples of this potential;
Proximity Marketing
Stores can install a Bluetooth device that sends an SMS to potential passing trade within range and with Bluetooth enabled mobile phones. This can attract attention to a store, advertise a current promotion or simply add to [...]

Licking the Windows

Posted on 27. Jan, 2010 by Jon Bird.

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They call it “leche-vitrine”, or literally “licking the windows”. The phrase is highly appropriate for the huge number of exquisite and tantalising patisseries, confiseries and chocolatiers in Paris. While on a recent trip to the French capital, one shop in particular had my tongue hanging out – La Cure Gourmande (translates roughly as the “cure” [...]

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