Archive for 'Consumer Trends'

A Picture is Worth a Thousand Charts

A Picture is Worth a Thousand Charts

Posted on 18. Jun, 2013 by Jon Bird.

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Tweet I regularly receive decks-full of data about the rise of smartphone usage, and the rush to mobile devices generally. And the statistics are staggering (more on that later). But recently two sets of simple images brought it home for me. I suddenly realized just how much the world has changed in the last decade. [...]

Trillion Dollar Shift

Trillion Dollar Shift

Posted on 07. May, 2013 by Jon Bird.

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Tweet How big is the global shift to online sales? Picture the entire annual sales for retail in Australia in 2012. Then quadruple that figure. For this year, you can quintuple it. Citi’s Global E-Commerce Retail Outlook has just come across my desk, and the figures are fascinating. Citi quotes a recent report by eMarketer, [...]

The Globalisation of Black Friday

The Globalisation of Black Friday

Posted on 07. Dec, 2012 by Jon Bird.

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Tweet This is the year when the tipping point in the globalisation of retail has been reached. This is the year when a uniquely American shopping event has caught the imagination of the world. I’m referring to Black Friday and its online counterpart Cyber Monday. On the fourth Thursday in November, Americans stuff themselves with [...]

How Digital is Shaping Customer Expectations

How Digital is Shaping Customer Expectations

Posted on 05. Nov, 2012 by Jon Bird.

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Tweet My first iPhone was the digital equivalent of a Swiss Army knife and I couldn’t believe how good it was. It liberated me – offering web, email, e-books and music on the go, plus a zillion apps from the fun to the functional. Oh, and it made phone calls too! The new iPhone 5 [...]

The Frictionless Future of Retail

The Frictionless Future of Retail

Posted on 01. Aug, 2012 by Jon Bird.

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Tweet In the perfect retail experience of the near future, less will indeed be more. Less barriers. Less steps. Less queues. Because the more pain points that can be removed in a shopping trip, the more likely it is that a purchase will be made. And the easier and more pleasurable a transaction is, the [...]

A Japanese Obsession with the Detail in Retail

A Japanese Obsession with the Detail in Retail

Posted on 22. May, 2012 by Jon Bird.

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Tweet When the iPhone launched around the world in 2007, stories in Western media focused on the man behind the marvel – Steve Jobs. Not so the Japanese. They raved instead about Jonathan Ive, the iPhone’s designer. For them, the pleasure in the product was in the way it looked and felt as much as [...]

Grumpy Older Customers

Grumpy Older Customers

Posted on 15. May, 2012 by Jon Bird.

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Tweet Remember the good old days when customers were prepared to pay full price? New research confirms that those times are but a distant memory. And the biggest culprits are the grey-haired brigade. Yes folks, that sweet little old lady in your store takes no prisoners when it comes to price. The findings come from [...]

Online as a % of Retail Sales: What’s the Magic Number?

Online as a % of Retail Sales: What’s the Magic Number?

Posted on 08. May, 2012 by Jon Bird.

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Tweet Ecommerce has been shaking the foundations of traditional bricks-and-mortar retailers for some time. So it’s small wonder that one of the questions most often asked in our industry is; “where will online end up as a percentage of total retail sales?” And is there a natural ceiling, or will digital slowly but surely gobble [...]

5 Ways to Fend Off ‘Showrooming’

5 Ways to Fend Off ‘Showrooming’

Posted on 24. Apr, 2012 by Jon Bird.

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Tweet Note to vendors: “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices without making investments, as we do, to proudly display your brands, create a superior guest experience, provide hundreds of thousands of jobs, and support local communities.” So [...]

Living in a Jetsons Retail World

Living in a Jetsons Retail World

Posted on 04. Jan, 2012 by Jon Bird.

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Tweet 2012 is the 50th anniversary of the space-age animated sitcom, The Jetsons. For those young enough to be blissfully ignorant of Hanna-Barbera’s sister sitcom to The Flintsones, it centred on the exploits of an average family living in the mid-21st century. It was known for its fantastic and whimsical inventions, and while we’re not [...]

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