Archive for 'Consumer Trends'

Shopping in Portlandia

Shopping in Portlandia

Posted on 16. Aug, 2014 by Jon Bird.

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Tweet Hip. Seriously hip. Hilariously hip. Hipper than the hippest hipsters in Brooklyn, and that’s hyper hip. I’m talking about Portland, Oregon ‑ a compact, very livable, and very cool city in the Pacific Northwest of the United States. I visited Portland recently as part of the WPP Intel Futurecasting Summit and naturally snuck in [...]

The Future Shopper: They Live Among Us

The Future Shopper: They Live Among Us

Posted on 09. Aug, 2014 by Jon Bird.

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Tweet There is an alien creature that has arrived in our midst, with habits that would be completely unrecognizable to previous generations. And yet they are beginning to re-shape the landscape – tearing down old institutions and building up entirely new ones. I’m referring to the Future Shopper. And they live among us. (In fact, [...]

The Future of Retail in Beta

The Future of Retail in Beta

Posted on 31. Jul, 2014 by Jon Bird.

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Tweet Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist [...]

The Wheels of Change

The Wheels of Change

Posted on 23. Jul, 2014 by Jon Bird.

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Tweet One evening last week, a possible vision of the future of urban transportation pulled up outside a bar in the Mission District of San Francisco. I summoned it in less than a minute, using an app on my smartphone. By the time I had got up from my stool and walked outside, my ride [...]

Giant Balloon Dogs & Retail Tensity

Giant Balloon Dogs & Retail Tensity

Posted on 18. Jul, 2014 by Jon Bird.

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Tweet Many a giant creature has loomed over the streets of Manhattan, at least in celluloid form – most famously King Kong and Godzilla. And now a more benign (but equally huge) being has followed in their footsteps – a six-story metallic yellow balloon dog, which has suddenly appeared on a building on Fifth Avenue. [...]

Gentlemen, Start Your Boxer Shorts

Gentlemen, Start Your Boxer Shorts

Posted on 30. Jun, 2014 by Jon Bird.

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Tweet “Clean underwear on demand.” That’s the pitch for FlyCleaners, a New York-based laundry and dry cleaning start-up, currently prowling the streets of Brooklyn with more locations coming soon. Powered by a smartphone app, you simply click, and a few minutes later a “FlyGuy” materializes in a blue FlyCleaners truck and whisks away your unmentionables. [...]

For A Limited Time Only

For A Limited Time Only

Posted on 27. May, 2014 by Jon Bird.

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Tweet Five skywriting planes etched the phrase “Existence or Nonexistence” into the vivid blue skies above Brooklyn last Sunday. What did it all mean? While deep thinkers may get all existential about the mantra, it was actually an art project riffing on the CIA’s statement that it neither confirms nor denies “the existence or nonexistence” [...]

Shopper Marketing: Buzz or Babble?

Shopper Marketing: Buzz or Babble?

Posted on 22. May, 2014 by Jon Bird.

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Tweet FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s exasperated “what the?” response. What does it all mean? And to use another truncation, is shopper marketing just so much BS from a bunch of (likely) MBA’s? I’ve been asked that question many times [...]

The American (Retail) Dream

The American (Retail) Dream

Posted on 13. May, 2014 by Jon Bird.

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Tweet This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18 years. It’s the tale of the then 23-year-old who started a business in his grandmother’s row house and finished up with a “Brand House” in New York City. It’s the fable of Under Armour, [...]

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

Posted on 07. May, 2014 by Jon Bird.

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Tweet The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute commercial helped to differentiate brands, and build an emotional bond between consumers and their Lucky Strike cigarettes, Chevrolet cars, Hershey chocolate or Playtex bras. As the last season of “Mad Men” floats into the [...]

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