Archive for 'Consumer Trends'

The Wheels of Change

The Wheels of Change

Posted on 23. Jul, 2014 by Jon Bird.

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Tweet One evening last week, a possible vision of the future of urban transportation pulled up outside a bar in the Mission District of San Francisco. I summoned it in less than a minute, using an app on my smartphone. By the time I had got up from my stool and walked outside, my ride [...]

Giant Balloon Dogs & Retail Tensity

Giant Balloon Dogs & Retail Tensity

Posted on 18. Jul, 2014 by Jon Bird.

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Tweet Many a giant creature has loomed over the streets of Manhattan, at least in celluloid form – most famously King Kong and Godzilla. And now a more benign (but equally huge) being has followed in their footsteps – a six-story metallic yellow balloon dog, which has suddenly appeared on a building on Fifth Avenue. [...]

Gentlemen, Start Your Boxer Shorts

Gentlemen, Start Your Boxer Shorts

Posted on 30. Jun, 2014 by Jon Bird.

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Tweet “Clean underwear on demand.” That’s the pitch for FlyCleaners, a New York-based laundry and dry cleaning start-up, currently prowling the streets of Brooklyn with more locations coming soon. Powered by a smartphone app, you simply click, and a few minutes later a “FlyGuy” materializes in a blue FlyCleaners truck and whisks away your unmentionables. [...]

For A Limited Time Only

For A Limited Time Only

Posted on 27. May, 2014 by Jon Bird.

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Tweet Five skywriting planes etched the phrase “Existence or Nonexistence” into the vivid blue skies above Brooklyn last Sunday. What did it all mean? While deep thinkers may get all existential about the mantra, it was actually an art project riffing on the CIA’s statement that it neither confirms nor denies “the existence or nonexistence” [...]

Shopper Marketing: Buzz or Babble?

Shopper Marketing: Buzz or Babble?

Posted on 22. May, 2014 by Jon Bird.

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Tweet FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s exasperated “what the?” response. What does it all mean? And to use another truncation, is shopper marketing just so much BS from a bunch of (likely) MBA’s? I’ve been asked that question many times [...]

The American (Retail) Dream

The American (Retail) Dream

Posted on 13. May, 2014 by Jon Bird.

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Tweet This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18 years. It’s the tale of the then 23-year-old who started a business in his grandmother’s row house and finished up with a “Brand House” in New York City. It’s the fable of Under Armour, [...]

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

Posted on 07. May, 2014 by Jon Bird.

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Tweet The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute commercial helped to differentiate brands, and build an emotional bond between consumers and their Lucky Strike cigarettes, Chevrolet cars, Hershey chocolate or Playtex bras. As the last season of “Mad Men” floats into the [...]

A Picture is Worth a Thousand Charts

A Picture is Worth a Thousand Charts

Posted on 18. Jun, 2013 by ideaworks.

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Tweet I regularly receive decks-full of data about the rise of smartphone usage, and the rush to mobile devices generally. And the statistics are staggering (more on that later). But recently two sets of simple images brought it home for me. I suddenly realized just how much the world has changed in the last decade. [...]

Trillion Dollar Shift

Trillion Dollar Shift

Posted on 07. May, 2013 by ideaworks.

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Tweet How big is the global shift to online sales? Picture the entire annual sales for retail in Australia in 2012. Then quadruple that figure. For this year, you can quintuple it. Citi’s Global E-Commerce Retail Outlook has just come across my desk, and the figures are fascinating. Citi quotes a recent report by eMarketer, [...]

The Globalisation of Black Friday

The Globalisation of Black Friday

Posted on 07. Dec, 2012 by ideaworks.

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Tweet This is the year when the tipping point in the globalisation of retail has been reached. This is the year when a uniquely American shopping event has caught the imagination of the world. I’m referring to Black Friday and its online counterpart Cyber Monday. On the fourth Thursday in November, Americans stuff themselves with [...]

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