New Retail Blog | Archive | Customer Activation

H&M Co-Create with Consumers to Stay Ahead of the Competition

Posted on 26. Aug, 2010 by Matt Newell.

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Co-creating product with consumers is a key trend in New Retail. And here’s an interesting case study from fast fashion retailer H&M.
Customers are encouraged to photograph examples of fashion items they find and like during their day and upload them to the H&M Facebook site. There, customers can review the ‘hunted’ items and vote for [...]

Whole Foods Launches Second iPhone App

Posted on 25. Aug, 2010 by Matt Newell.

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Following the success of their recipe iPhone app, Whole Foods is at it again with a second app specifically designed to change shopper behaviour for the better.
By undertaking a series of ‘missions’, customers can earn brag-worthy titles which get posted on their Face Book and Twitter profiles like ‘The Incredible Bulk’ (amplifying the shopper’s preference [...]

Target Launches Autumn Range in New York City Spectacle

Posted on 22. Aug, 2010 by Matt Newell.

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Target launched its Autumn range last night at a 20 minute spectacular staged at the Standard hotel in New York City. Dubbed the ‘Target Kaleidoscopic Fashion Spectacular’, the fashion runway was set to the backdrop of a LED light show, which cleverly lit up the 155 rooms on the southern side of the hotel. The [...]

When “Sale” Gets Stale

Posted on 04. Aug, 2010 by Jon Bird.

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It used to be that the most powerful four-letter word in a retailer’s armoury was “Sale”. And while the tactic is definitely not dead, the abuse and overuse of the term “Sale” has certainly blunted its effect. Department stores are particular culprits, starting the traditional mid-year sales ever-earlier, running sale events longer, and peppering the [...]

Conversations with Customers

Posted on 15. Feb, 2010 by Jon Bird.

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“The future”, as William Gibson once said, “is already here. It’s just not evenly distributed.” So when I say that the future belongs to retailers who can successfully engage in one-on-one “conversations with customers”, you can already see the trend happening, but it’s not as widespread as it could be.
One retailer who is ahead of [...]

Future Retail Hypothesis

Posted on 06. Jan, 2010 by Martin Osborne.

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You are experiencing a boxing match viewed as a hologram in your living room. You can walk around the virtual boxing ring and view the action from every angle and smell the sweat and leather as a synthesised aroma is emitted from a ceiling mounted device. At the knockout climax, with your Dopamine [...]

Reduction or Seduction: What Works Best?

Posted on 31. Mar, 2009 by Jon Bird.

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Out on store visits last week, I was struck by K-Mart’s latest promotion for Mother’s Day – “buy one item of women’s or men’s clothing or footwear and get 60% off a second.” 60% off! Aside from the deceptiveness of the offer (the reality is the customer is actually getting 30% off her total purchase), [...]

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