Archive for 'Customer Activation'
Posted on 09. Aug, 2011 by Matt Newell.
Tweet GAP, the USA’s largest clothing chain, has developed an innovative campaign to launch ‘GAP 1969′ – a brand dedicated to denim. Their strategy is clear, by building a sub brand around denim (which is a corner stone line) they have the ability to build design credibility in a faster and more focussed way, without [...]
Posted on 27. Jun, 2011 by Matt Newell.
Tweet This is perhaps the most impressive example of multi-channel retail I’ve seen. Rather than driving customers to the store, Tesco’s Korean operation (which operates under the Home Plus brand) took the store to customers. They installed signs in subway stations that perfectly represented the stock laden shelves you would expect to see in store. [...]
Posted on 05. Apr, 2011 by Matt Newell.
Tweet This is a wonderful social experiment from VW, which retailers can learn a lot from. At the heart of any retailer’s customer acquistion strategy is the need to change customer behaviour. The shopper needs to be enticed out of their existing routine and pursuaded to engage in a new retail experience. And they need [...]
Posted on 22. Dec, 2010 by Phil Bonanno.
Tweet It’s not new news that TVs are being discounted like never before in Australia. But this one really got our attention. Buy a new coffee maker (admittedly a premium one) and receive a free HD television. Don’t know if that’s New Retail, but it does catch one’s eye. They don’t call it the silly [...]
Posted on 02. Nov, 2010 by Matt Newell.
Tweet Starbucks has teamed up with digital partners like Yahoo, The Wall Street Journal, The New York Times, iTunes, Linked In and Foursquare to deliver a content rich online experience that is only available through Starbucks’ WiFi networks in-store. While in-store, customers can read content from news providers that would normally need to be paid [...]
Posted on 14. Sep, 2010 by Matt Newell.
Tweet Japanese based fashion retailer, UNIQLO, used a two pronged social media strategy for the launch of their UK eCommerce site. Stage 1 was a pre-launch campaign that used Twitter to build awareness of the new online store. Called ‘Lucky Counter’, customers were invited to Tweet about selected products to receive discounts on those products. [...]
Posted on 26. Aug, 2010 by Matt Newell.
Tweet Co-creating product with consumers is a key trend in New Retail. And here’s an interesting case study from fast fashion retailer H&M. Customers are encouraged to photograph examples of fashion items they find and like during their day and upload them to the H&M Facebook site. There, customers can review the ‘hunted’ items and [...]
Posted on 25. Aug, 2010 by Matt Newell.
Tweet Following the success of their recipe iPhone app, Whole Foods is at it again with a second app specifically designed to change shopper behaviour for the better. By undertaking a series of ‘missions’, customers can earn brag-worthy titles which get posted on their Face Book and Twitter profiles like ‘The Incredible Bulk’ (amplifying the [...]
Posted on 22. Aug, 2010 by Matt Newell.
Tweet Target launched its Autumn range last night at a 20 minute spectacular staged at the Standard hotel in New York City. Dubbed the ‘Target Kaleidoscopic Fashion Spectacular’, the fashion runway was set to the backdrop of a LED light show, which cleverly lit up the 155 rooms on the southern side of the hotel. [...]
Posted on 04. Aug, 2010 by Jon Bird.
Tweet It used to be that the most powerful four-letter word in a retailer’s armoury was “Sale”. And while the tactic is definitely not dead, the abuse and overuse of the term “Sale” has certainly blunted its effect. Department stores are particular culprits, starting the traditional mid-year sales ever-earlier, running sale events longer, and peppering [...]