New Retail Blog | Archive | Digital & Interactive

Facebook adds geo-locating functionality

Posted on 30. Aug, 2010 by Matt Newell.

1

This could be huge for retail.
Facebook has added a feature which allows users to ‘check in’ to places they visit and share that information with their Facebook friends. By ‘checking in’ you can record photos and comments of the experience that you and your network can view for years to come. On top of this, [...]

H&M Co-Create with Consumers to Stay Ahead of the Competition

Posted on 26. Aug, 2010 by Matt Newell.

0

Co-creating product with consumers is a key trend in New Retail. And here’s an interesting case study from fast fashion retailer H&M.
Customers are encouraged to photograph examples of fashion items they find and like during their day and upload them to the H&M Facebook site. There, customers can review the ‘hunted’ items and vote for [...]

Whole Foods Launches Second iPhone App

Posted on 25. Aug, 2010 by Matt Newell.

0

Following the success of their recipe iPhone app, Whole Foods is at it again with a second app specifically designed to change shopper behaviour for the better.
By undertaking a series of ‘missions’, customers can earn brag-worthy titles which get posted on their Face Book and Twitter profiles like ‘The Incredible Bulk’ (amplifying the shopper’s preference [...]

Target Launches Autumn Range in New York City Spectacle

Posted on 22. Aug, 2010 by Matt Newell.

0

Target launched its Autumn range last night at a 20 minute spectacular staged at the Standard hotel in New York City. Dubbed the ‘Target Kaleidoscopic Fashion Spectacular’, the fashion runway was set to the backdrop of a LED light show, which cleverly lit up the 155 rooms on the southern side of the hotel. The [...]

The World’s Best Integrated Ad Campaign for 2010

Posted on 13. Aug, 2010 by Matt Newell.

3

The Old Spice campaign is considered to be the best of 2010. Combining a traditional (but brilliant) TV launch with a pioneering social media strategy, the campaign delivered over 1.4 billion impressions, doubled sales, and took the brand to number 1 in the men’s body wash category. And did it all in 6 months.
There’s a [...]

Using Mobile Media to Drive Traffic

Posted on 13. Aug, 2010 by Matt Newell.

0

Best Buy, American Eagle Outfitters and Macy’s are amongst the first US retailers to introduce technology which rewards customers for simply entering the store.
The app is called Shopkick and it’s downloadable on the iPhone and Android phones. Shoppers earn loyalty points (called ‘kickbucks’) by simply entering the store. And then further points are awarded as the shopper [...]

Digital Interactivity Reaches New Levels

Posted on 21. Jul, 2010 by Matt Newell.

1

Disney is using this installation in New York (right near the rear entrance to Macy’s on 7th Avenue) to promote their latest epic wizard film - The Sorcerer’s Apprentice. But what’s particularly interesting here is it’s the first time I’ve seen ‘3D Gesture Technology’ (like the technology featured in the soon to be released Xbox [...]

Social Media Case Study - Best Buy’s Twelpforce

Posted on 21. Jul, 2010 by Matt Newell.

0

I’ve been really surprised recently by the the number of retailers I’ve spoken with who haven’t been across the Best Buy Twelpforce case study. It is undoubtedly one of the best uses of social media by any retailer in the world.
Resisting the temptation to use social media as yet another channel through which ‘great products [...]

“Tweetailers” and Social Media Retailers

Posted on 20. Jul, 2010 by Jon Bird.

0

There’s a mobile Korean Taco truck in Los Angeles called “Kogi”, which has based its business model on being one of the world’s first “tweetailers”. It’s a very simple recipe. Make great tacos, put your restaurant on the road, and then promote your next location via Twitter. When a tweet goes out, a crowd of [...]

The World’s First iAd

Posted on 13. Jul, 2010 by Matt Newell.

0

Well here we have it. An iAd for the Nissan Leaf, the world’s first production ready electric car.
Using revolutionary advertising technology to promote revolutionary automotive technology is a superb strategy. But the creative execution is seriously disappointing.
I don’t have a problem with dramatizing the ‘epic-ness’ of the product development but I doubt the sci-fi fantasy [...]

Archive for 'Digital & Interactive'