Archive for 'Digital & Interactive'
Posted on 22. Aug, 2014 by Jon Bird.
Tweet Delivery drones are so 2013. The big news in technology in retail in 2014 and beyond is robots replacing humans. Starting just this week, right across the road from Apple in Cupertino, the Aloft hotel is testing robotic bellhops. As reported in The New York Times, the cute-as-a-button “Botlr” will deliver basic items from [...]
Posted on 09. Aug, 2014 by Jon Bird.
Tweet There is an alien creature that has arrived in our midst, with habits that would be completely unrecognizable to previous generations. And yet they are beginning to re-shape the landscape – tearing down old institutions and building up entirely new ones. I’m referring to the Future Shopper. And they live among us. (In fact, [...]
Posted on 31. Jul, 2014 by Jon Bird.
Tweet Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist [...]
Posted on 05. Nov, 2012 by ideaworks.
Tweet My first iPhone was the digital equivalent of a Swiss Army knife and I couldn’t believe how good it was. It liberated me – offering web, email, e-books and music on the go, plus a zillion apps from the fun to the functional. Oh, and it made phone calls too! The new iPhone 5 [...]
Posted on 07. Aug, 2012 by ideaworks.
Tweet When we think of the world’s most innovative retailers, it’s the manufacturer brands that often come to mind. And it’s the usual suspects that spring to the frontal lobe first. You know the ones. Apple. Nike. (Seriously, when did you last go to a retail trends presentation that didn’t mention Apple?) So I was [...]
Posted on 01. May, 2012 by ideaworks.
Tweet A son of a mate of mine got his first iPad the other day. He’s 19 months old. Granted it’s a first generation iPad (probably about the same vintage as its new owner come to think of it), but it’s an iPad nonetheless. Interestingly, the toddler learned his first language – baby sign language [...]
Posted on 17. Apr, 2012 by ideaworks.
Tweet Not so long ago, mobile phones were judged by how small they could be made, and stores by how big they could be built. It was a time that belonged to brands like Nokia with its teeny-tiny mobile handsets and Virgin Megastore with its giant music selection. Then around 2007, the paradigm flipped. Apple [...]
Posted on 23. Nov, 2011 by Matt Newell.
Tweet This is a simple idea. Rather than shoe-horning Chrismas messages onto tiny gift tags, jcpenny are encouraging people to use QR code enabled gift tags this year, which allow gift givers to record personalised messages for gift receivers. It is an interesting concept which delivers a valuable benefit to shoppers by adding more emotion [...]
Posted on 22. Nov, 2011 by Matt Newell.
Tweet eBay have teamed up with toy retailer Toys for Tots to develop an innovative ‘Give a Toy’ charity this Christmas. The ‘Give a Toy Store’ is an interactive virtual store through which shoppers can easily select gifts between $2 and $25 to donate to kids in need. The virtual store exists as a website, [...]