Archive for 'Digital & Interactive'

How Digital is Shaping Customer Expectations

How Digital is Shaping Customer Expectations

Posted on 05. Nov, 2012 by ideaworks.

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Tweet My first iPhone was the digital equivalent of a Swiss Army knife and I couldn’t believe how good it was. It liberated me – offering web, email, e-books and music on the go, plus a zillion apps from the fun to the functional. Oh, and it made phone calls too! The new iPhone 5 [...]

How an Analogue Brand Won in a Digital World

How an Analogue Brand Won in a Digital World

Posted on 07. Aug, 2012 by ideaworks.

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Tweet When we think of the world’s most innovative retailers, it’s the manufacturer brands that often come to mind. And it’s the usual suspects that spring to the frontal lobe first. You know the ones. Apple. Nike. (Seriously, when did you last go to a retail trends presentation that didn’t mention Apple?) So I was [...]

A High Tech, High Touch Future for Store Design

A High Tech, High Touch Future for Store Design

Posted on 01. May, 2012 by ideaworks.

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Tweet A son of a mate of mine got his first iPad the other day. He’s 19 months old. Granted it’s a first generation iPad (probably about the same vintage as its new owner come to think of it), but it’s an iPad nonetheless. Interestingly, the toddler learned his first language – baby sign language [...]

As Mobiles Get Bigger, Stores Get Smaller

As Mobiles Get Bigger, Stores Get Smaller

Posted on 17. Apr, 2012 by ideaworks.

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Tweet Not so long ago, mobile phones were judged by how small they could be made, and stores by how big they could be built. It was a time that belonged to brands like Nokia with its teeny-tiny mobile handsets and Virgin Megastore with its giant music selection. Then around 2007, the paradigm flipped. Apple [...]

New Retail in Action at Boxpark

Posted on 19. Mar, 2012 by ideaworks.

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Tweet   Amazing new Nike store at Boxpark in the UK brilliantly blending the digital with the phsyical. The video says it all really.

jcpenny Reinvent the Humble Gift Tag This Christmas

Posted on 23. Nov, 2011 by Matt Newell.

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Tweet This is a simple idea. Rather than shoe-horning Chrismas messages onto tiny gift tags, jcpenny are encouraging people to use QR code enabled gift tags this year, which allow gift givers to record personalised messages for gift receivers. It is an interesting concept which delivers a valuable benefit to shoppers by adding more emotion [...]

eBay Creates Interactive Shop Window for Christmas Charity

Posted on 22. Nov, 2011 by Matt Newell.

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Tweet eBay have teamed up with toy retailer Toys for Tots to develop an innovative ‘Give a Toy’ charity this Christmas. The ‘Give a Toy Store’ is an interactive virtual store through which shoppers can easily select gifts between $2 and $25 to donate to kids in need. The virtual store exists as a website, [...]

Starbucks Magic Christmas Cups

Posted on 22. Nov, 2011 by Matt Newell.

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Tweet Starbucks have developed an innovative campaign for the holiday season called ‘Starbucks Cup Magic’. Starbucks have embedded augmented reality codes into their cups, packaged coffee and posters in-store. Customers who download the free Starbucks app can scan the artwork with their smartphones to unlock an engaging world of augmented reality characters. As well as [...]

Target USA’s Christmas Champ is Back

Posted on 21. Nov, 2011 by Matt Newell.

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Tweet Target USA is back with their crazy Christmas Champ campaign it launched in 2009. The campaign, which features comedian Maria Bamford, was a hit on viral charts last year and with 33 short videos produced for 2011 it seems they are trying for another big viral splash. The question in my mind is whether [...]

The Value of a Brand Fan

The Value of a Brand Fan

Posted on 31. Oct, 2011 by ideaworks.

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Tweet New customers can be hard to come by at any time (let alone right now), so it’s good practice in any business to make the most of the customers you already have. Selling one more item to a shopper who is already in your store or on your website can make an immediate difference [...]

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