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The Coming Retail Singularity

Posted on Leave a commentPosted in Digital & Interactive, Retail Data, Retail Marketing, Retail Trends, Shopper Marketing, Store Design

In 1993, a US scientist named Vernor Vinge wrote an essay entitled “The Coming Technological Singularity: How to Survive in the Post-Human Era”. Vinge’s “Singularity” was the time “within thirty years (when) we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” Cheery stuff! And his view […]

Here Come the Robots in Retail

Posted on Leave a commentPosted in Advertising, Consumer Trends, Digital & Interactive, Retail Marketing, Retail Trends, Shopper Marketing, Store Design

Delivery drones are so 2013. The big news in technology in retail in 2014 and beyond is robots replacing humans. Starting just this week, right across the road from Apple in Cupertino, the Aloft hotel is testing robotic bellhops. As reported in The New York Times, the cute-as-a-button “Botlr” will deliver basic items from the […]

The Future Shopper: They Live Among Us

Posted on 1 CommentPosted in Advertising, Consumer Trends, Digital & Interactive, Retail Data, Retail Marketing, retail strategy, Retail Trends

There is an alien creature that has arrived in our midst, with habits that would be completely unrecognizable to previous generations. And yet they are beginning to re-shape the landscape – tearing down old institutions and building up entirely new ones. I’m referring to the Future Shopper. And they live among us. (In fact, you […]

The Future of Retail in Beta

Posted on Leave a commentPosted in Advertising, Consumer Trends, Design, Digital & Interactive, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing

Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist at […]

jcpenny Reinvent the Humble Gift Tag This Christmas

Posted on Leave a commentPosted in Advertising, Digital & Interactive

This is a simple idea. Rather than shoe-horning Chrismas messages onto tiny gift tags, jcpenny are encouraging people to use QR code enabled gift tags this year, which allow gift givers to record personalised messages for gift receivers. It is an interesting concept which delivers a valuable benefit to shoppers by adding more emotion / […]