New Retail Blog | Archive | Direct Marketing

Mistaking Busy-ness for Business

Posted on 13. Mar, 2012 by Jon Bird.

0

The traditional catalogue promotional cycle is a dangerous treadmill to be on, particularly in this new retail era. An advertising vehicle that starts out as a servant to the business quickly becomes master. Instead of focusing on creating real and relevant reasons for customers to consider your store or website, the catalogue program itself becomes [...]

A Christmas Commercial Break

Posted on 15. Nov, 2009 by Jon Bird.

0

OK, time to take a break. Grab a coffee, minimise that Excel spreadsheet and get ready to be entertained for a minute or two. I’ll throw in a little bit of analysis, just so you still feel you’re getting something out of reading this column. But between you and me, this week’s really just about [...]

Has the cattledog lost its bite?

Posted on 18. Oct, 2009 by Jon Bird.

0

We’re about to enter that time of year when mailboxes groan under the combined weight of Christmas catalogues and flyers, and newspapers strain to contain a panoply of glossy inserts. And so the question must be asked: what good is all that effort? Are retailers just going through the motions because “that’s what we did [...]

Reduction or Seduction: What Works Best?

Posted on 31. Mar, 2009 by Jon Bird.

0

Out on store visits last week, I was struck by K-Mart’s latest promotion for Mother’s Day – “buy one item of women’s or men’s clothing or footwear and get 60% off a second.” 60% off! Aside from the deceptiveness of the offer (the reality is the customer is actually getting 30% off her total purchase), [...]

Archive for 'Direct Marketing'

Mistaking Busy-ness for Business

A Christmas Commercial Break

Has the cattledog lost its bite?

Reduction or Seduction: What Works Best?