Future Retail Hypothesis

Posted on Leave a commentPosted in Consumer Trends, Customer Activation, Digital & Interactive, Graphic Design, Store Design

You are experiencing a boxing match viewed as a hologram in your living room. You can walk around the virtual boxing ring and view the action from every angle and smell the sweat and leather as a synthesised aroma is emitted from a ceiling mounted device. At the knockout climax, with your Dopamine levels peaking, […]

Who Dares Wins

Posted on 1 CommentPosted in Consumer Trends, Graphic Design, Public Relations, Retail Marketing, retail strategy, Store Design

Dare Jennings is the creative genius and entrepreneur originally behind iconic surf wear brand Mambo. After riding a huge wave of success, Jennings sold out in 2000 when Mambo was turning over $50 million per year. (Nice timing – to continue the surfing analogy, Mambo’s wave of success pretty much turned to white water after […]

Refreshing Your Brand

Posted on Leave a commentPosted in Advertising, Brand Strategy, Graphic Design, retail strategy, Retail Trends, Store Design

When I was a young advertising Creative Director (sometime around the Paleolithic era), there was a golden rule in account pitches. “Whatever you do, don’t touch the logo.” The client’s brand identity was considered to be set in stone and woe betide the eager ad agency who tried to mess with it. How times have […]

Reduction or Seduction: What Works Best?

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, Customer Activation, Digital & Interactive, Direct Marketing, Graphic Design, Public Relations, Retail Data, Retail Marketing, retail strategy, Retail Trends, Store Design

Out on store visits last week, I was struck by K-Mart’s latest promotion for Mother’s Day – “buy one item of women’s or men’s clothing or footwear and get 60% off a second.” 60% off! Aside from the deceptiveness of the offer (the reality is the customer is actually getting 30% off her total purchase), […]