Archive for 'Graphic Design'

Learnings from the Launch of JCPenny’s New Logo

Learnings from the Launch of JCPenny’s New Logo

Posted on 24. Feb, 2011 by Matt Newell.

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Tweet JCPenny will officially launch their new logo this Sunday after 40 years with the current one. They claim that ‘our new logo reflects the modern retailer we’ve become while continuing to honour our rich legacy’ (you can view the press release here). The problem is, there’s nothing modern or distinctive about it. If you [...]

Wonderful Windows

Wonderful Windows

Posted on 01. Feb, 2010 by ideaworks.

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Tweet With all the buzz about “new media” in the last year or two (eg Facebook, Twitter etc.), it’s sometimes easy to overlook the power of “old media”. And one of the most powerful of all is the good old fashioned store window. I was reminded of the strength of store windows done well on [...]

The G-Star Brand Experience

The G-Star Brand Experience

Posted on 10. Jan, 2010 by Martin Osborne.

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Tweet I bought my first pair of G-Star Elwood jeans in 1997 and I still wear them around the house occasionally. I remain surprised at the quality of their product, built like fashion architecture. I’ve since made many G-Star purchases and quality has been one of the reasons for my brand loyalty, the G-Star Brand [...]

Future Retail Hypothesis

Posted on 06. Jan, 2010 by Martin Osborne.

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Tweet You are experiencing a boxing match viewed as a hologram in your living room. You can walk around the virtual boxing ring and view the action from every angle and smell the sweat and leather as a synthesised aroma is emitted from a ceiling mounted device. At the knockout climax, with your Dopamine levels [...]

Who Dares Wins

Who Dares Wins

Posted on 13. Sep, 2009 by ideaworks.

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Tweet Dare Jennings is the creative genius and entrepreneur originally behind iconic surf wear brand Mambo. After riding a huge wave of success, Jennings sold out in 2000 when Mambo was turning over $50 million per year. (Nice timing – to continue the surfing analogy, Mambo’s wave of success pretty much turned to white water [...]

Refreshing Your Brand

Posted on 06. Sep, 2009 by ideaworks.

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Tweet When I was a young advertising Creative Director (sometime around the Paleolithic era), there was a golden rule in account pitches. “Whatever you do, don’t touch the logo.” The client’s brand identity was considered to be set in stone and woe betide the eager ad agency who tried to mess with it. How times [...]

Reduction or Seduction: What Works Best?

Reduction or Seduction: What Works Best?

Posted on 31. Mar, 2009 by ideaworks.

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Tweet Out on store visits last week, I was struck by K-Mart’s latest promotion for Mother’s Day – “buy one item of women’s or men’s clothing or footwear and get 60% off a second.” 60% off! Aside from the deceptiveness of the offer (the reality is the customer is actually getting 30% off her total [...]

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