Archive for 'Public Relations'

Great Retail is a Piece of Cake

Great Retail is a Piece of Cake

Posted on 08. Jul, 2014 by Jon Bird.

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Tweet Is there anything truly original in this world? The TED Radio Hour podcast on America’s NPR asked that question recently and answered with a definitive “No.” “As far as we know, the Big Bang is original,” observed TED speaker Kirby Ferguson. “And everything else is derivative,” chipped in host Guy Raz, completing the thought. [...]

Gentlemen, Start Your Boxer Shorts

Gentlemen, Start Your Boxer Shorts

Posted on 30. Jun, 2014 by Jon Bird.

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Tweet “Clean underwear on demand.” That’s the pitch for FlyCleaners, a New York-based laundry and dry cleaning start-up, currently prowling the streets of Brooklyn with more locations coming soon. Powered by a smartphone app, you simply click, and a few minutes later a “FlyGuy” materializes in a blue FlyCleaners truck and whisks away your unmentionables. [...]

What To Do When You’ve Boobed

What To Do When You’ve Boobed

Posted on 14. Nov, 2011 by ideaworks.

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Tweet We all make mistakes. But when it comes to customer service, “to err is human; to recover, divine”, to quote the Harvard Business Review (HBR) classic essay “The Profitable Art of Service Recovery”. What fascinates me about “service recovery” is that, done right, you can end up not just rescuing a customer but winning [...]

Who Dares Wins

Who Dares Wins

Posted on 13. Sep, 2009 by ideaworks.

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Tweet Dare Jennings is the creative genius and entrepreneur originally behind iconic surf wear brand Mambo. After riding a huge wave of success, Jennings sold out in 2000 when Mambo was turning over $50 million per year. (Nice timing – to continue the surfing analogy, Mambo’s wave of success pretty much turned to white water [...]

Reduction or Seduction: What Works Best?

Reduction or Seduction: What Works Best?

Posted on 31. Mar, 2009 by ideaworks.

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Tweet Out on store visits last week, I was struck by K-Mart’s latest promotion for Mother’s Day – “buy one item of women’s or men’s clothing or footwear and get 60% off a second.” 60% off! Aside from the deceptiveness of the offer (the reality is the customer is actually getting 30% off her total [...]

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