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Who Dares Wins

Posted on 13. Sep, 2009 by Jon Bird.

Dare Jennings is the creative genius and entrepreneur originally behind iconic surf wear brand Mambo. After riding a huge wave of success, Jennings sold out in 2000 when Mambo was turning over $50 million per year. (Nice timing – to continue the surfing analogy, Mambo’s wave of success pretty much turned to white water after [...]

Reduction or Seduction: What Works Best?

Posted on 31. Mar, 2009 by Jon Bird.

Out on store visits last week, I was struck by K-Mart’s latest promotion for Mother’s Day – “buy one item of women’s or men’s clothing or footwear and get 60% off a second.” 60% off! Aside from the deceptiveness of the offer (the reality is the customer is actually getting 30% off her total purchase), [...]