Archive for 'Retail Data'

The Sexiest Job in Retail

The Sexiest Job in Retail

Posted on 01. Oct, 2013 by Jon Bird.

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Tweet There’s a tug of war going on in retail between “art” and “science” and science is starting to win. The traditional intuitive skill of the merchant is being matched by the research-based deftness of the data jockey. As one marker, Harvard Business Review headlined an article last October, “Data Scientist: The Sexiest Job of [...]

Why Use An Axe When A Scalpel Will Do?

Why Use An Axe When A Scalpel Will Do?

Posted on 10. Jul, 2012 by Jon Bird.

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Tweet In the never-ending Sale season that is retail today, merchants have become used to chopping prices. 30% off not getting the punters in? Whack! Let’s take it to 50% off. Half price not doing it for you? Thwack! Now it’s 70% off. Intuitively, retailers know that an axe can be a pretty blunt instrument [...]

Online as a % of Retail Sales: What’s the Magic Number?

Online as a % of Retail Sales: What’s the Magic Number?

Posted on 08. May, 2012 by Jon Bird.

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Tweet Ecommerce has been shaking the foundations of traditional bricks-and-mortar retailers for some time. So it’s small wonder that one of the questions most often asked in our industry is; “where will online end up as a percentage of total retail sales?” And is there a natural ceiling, or will digital slowly but surely gobble [...]

The Danger of Depositioning

The Danger of Depositioning

Posted on 20. Mar, 2012 by Jon Bird.

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Tweet If you’re not careful, you can appear to be going backwards as a retailer, even when you’re just standing still. That’s one of the lessons I took away from a trip to NZ this week. I flew across the ditch to speak at the Westfield Breakfast Seminar in Auckland. As part of the address [...]

Battle of the Heavyweights

Posted on 06. Dec, 2009 by Jon Bird.

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Tweet Last week, three-time world champion Australian boxer Danny Green destroyed icon Roy Jones Jr. in just one round to take the IBO cruiserweight title. Meanwhile, in the US, a fascinating fight of a different kind is taking place between the undisputed discount department store champion Walmart, and the upstart web powerhouse Amazon. The tussle [...]

Forget “Flagships”, Here Come “Significant Stores”

Forget “Flagships”, Here Come “Significant Stores”

Posted on 29. Nov, 2009 by Jon Bird.

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Tweet In the late 1990’s, a struggling US electronics manufacturer decided it had had enough of being squeezed by retailers for margin, and being undercut by private label brands. So a plan was hatched to “go vertical”; take the brand direct to customers through its own retail stores. Commentators at the time were damning. “I [...]

A Christmas Commercial Break

Posted on 15. Nov, 2009 by Jon Bird.

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Tweet OK, time to take a break. Grab a coffee, minimise that Excel spreadsheet and get ready to be entertained for a minute or two.  I’ll throw in a little bit of analysis, just so you still feel you’re getting something out of reading this column. But between you and me, this week’s really just [...]

Protecting Your Brand into Oblivion

Protecting Your Brand into Oblivion

Posted on 08. Nov, 2009 by Jon Bird.

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Tweet One of the cautionary tales of the US recession has been that of Abercrombie & Fitch. The once high-flying, hip teen fashion retailer has come crashing to earth over the last 12 months, largely as a result of a failure to move with the times. Not so long ago, A&F was considered amongst the [...]

Breaking The Cycle of Predictability

Posted on 25. Oct, 2009 by Jon Bird.

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Tweet How’s this for a party trick? I can show you how to forecast with reasonable accuracy the next 12 month’s advertising and promotional plan of any Australian retailer you care to name. You won’t require a crystal ball or complex forecasting software, or even a spy implanted in the retailer’s offices. All you need [...]

Has the cattledog lost its bite?

Posted on 18. Oct, 2009 by Jon Bird.

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Tweet We’re about to enter that time of year when mailboxes groan under the combined weight of Christmas catalogues and flyers, and newspapers strain to contain a panoply of glossy inserts. And so the question must be asked: what good is all that effort? Are retailers just going through the motions because “that’s what we [...]

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