Archive for 'Retail Data'

Cashing in on Customer Laziness

Cashing in on Customer Laziness

Posted on 29. Aug, 2014 by Jon Bird.

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Tweet The single most motivating notion in retail today can be boiled down to a single word – “Convenience.” I was reminded of that fact again early one day this week, when, dashing out the door with a slice of toast gripped between my teeth, I briefly caught a fascinating discussion on America’s NPR Morning [...]

The Future Shopper: They Live Among Us

The Future Shopper: They Live Among Us

Posted on 09. Aug, 2014 by Jon Bird.

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Tweet There is an alien creature that has arrived in our midst, with habits that would be completely unrecognizable to previous generations. And yet they are beginning to re-shape the landscape – tearing down old institutions and building up entirely new ones. I’m referring to the Future Shopper. And they live among us. (In fact, [...]

Retail Rules at Cannes

Retail Rules at Cannes

Posted on 26. Jun, 2014 by Jon Bird.

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Tweet The Cannes Lions bills itself as the biggest creative communications festival in the world. Starting out as an advertising show 61 years ago, it now sprawls across numerous categories, awarding work in sectors as diverse as “Innovation” and “Promo & Activation.” Two other festivals have used the same exotic locale over the years. The [...]

The Sexiest Job in Retail

The Sexiest Job in Retail

Posted on 01. Oct, 2013 by ideaworks.

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Tweet There’s a tug of war going on in retail between “art” and “science” and science is starting to win. The traditional intuitive skill of the merchant is being matched by the research-based deftness of the data jockey. As one marker, Harvard Business Review headlined an article last October, “Data Scientist: The Sexiest Job of [...]

Why Use An Axe When A Scalpel Will Do?

Why Use An Axe When A Scalpel Will Do?

Posted on 10. Jul, 2012 by ideaworks.

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Tweet In the never-ending Sale season that is retail today, merchants have become used to chopping prices. 30% off not getting the punters in? Whack! Let’s take it to 50% off. Half price not doing it for you? Thwack! Now it’s 70% off. Intuitively, retailers know that an axe can be a pretty blunt instrument [...]

Online as a % of Retail Sales: What’s the Magic Number?

Online as a % of Retail Sales: What’s the Magic Number?

Posted on 08. May, 2012 by ideaworks.

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Tweet Ecommerce has been shaking the foundations of traditional bricks-and-mortar retailers for some time. So it’s small wonder that one of the questions most often asked in our industry is; “where will online end up as a percentage of total retail sales?” And is there a natural ceiling, or will digital slowly but surely gobble [...]

The Danger of Depositioning

The Danger of Depositioning

Posted on 20. Mar, 2012 by ideaworks.

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Tweet If you’re not careful, you can appear to be going backwards as a retailer, even when you’re just standing still. That’s one of the lessons I took away from a trip to NZ this week. I flew across the ditch to speak at the Westfield Breakfast Seminar in Auckland. As part of the address [...]

Battle of the Heavyweights

Posted on 06. Dec, 2009 by ideaworks.

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Tweet Last week, three-time world champion Australian boxer Danny Green destroyed icon Roy Jones Jr. in just one round to take the IBO cruiserweight title. Meanwhile, in the US, a fascinating fight of a different kind is taking place between the undisputed discount department store champion Walmart, and the upstart web powerhouse Amazon. The tussle [...]

Forget “Flagships”, Here Come “Significant Stores”

Forget “Flagships”, Here Come “Significant Stores”

Posted on 29. Nov, 2009 by ideaworks.

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Tweet In the late 1990’s, a struggling US electronics manufacturer decided it had had enough of being squeezed by retailers for margin, and being undercut by private label brands. So a plan was hatched to “go vertical”; take the brand direct to customers through its own retail stores. Commentators at the time were damning. “I [...]

A Christmas Commercial Break

Posted on 15. Nov, 2009 by ideaworks.

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Tweet OK, time to take a break. Grab a coffee, minimise that Excel spreadsheet and get ready to be entertained for a minute or two.  I’ll throw in a little bit of analysis, just so you still feel you’re getting something out of reading this column. But between you and me, this week’s really just [...]

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