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Remarkable Retail Amidst the Ruins

Posted on Leave a commentPosted in Retail Marketing, retail strategy, Retail Trends, Shopper Marketing

To find surprising retail in a foreign city, you often have to do a little digging. You have to be part archaeologist, part anthropologist, delving beyond the surface similarities of the globalized retail landscape to see what makes a place and its people unique. Sometimes, even the locals don’t realize what’s different about their patch […]

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The Coming Retail Singularity

Posted on Leave a commentPosted in Digital & Interactive, Retail Data, Retail Marketing, Retail Trends, Shopper Marketing, Store Design

In 1993, a US scientist named Vernor Vinge wrote an essay entitled “The Coming Technological Singularity: How to Survive in the Post-Human Era”. Vinge’s “Singularity” was the time “within thirty years (when) we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” Cheery stuff! And his view […]

Story Style & Tech

Embracing “Showrooming”

Posted on 4 CommentsPosted in Retail Marketing, retail strategy, Retail Trends, Shopper Marketing, Store Design

Over the last few years, “showrooming” has received a bad rap. This is the practice where a smartphone-enabled shopper goes into a physical store to touch and feel the merchandise, gets expert advice, and then compares prices on their device and purchases online elsewhere. The classic example is of a customer visiting a Barnes & […]