Archive for 'Retail Marketing'
Posted on 02. Apr, 2015 by Jon Bird.
Tweet Business is often about ‘exploring the limits of compromise’, as a colleague of mine used to say. This is particularly so if you are running, or contributing to, a company that has been around for a while. ‘Legacy issues’ can weigh you down. So just imagine if you had the freedom to create an [...]
Posted on 23. Jan, 2015 by Jon Bird.
Tweet “If you build it, he will come.” So said the disembodied voices in the iconic 1980s baseball fantasy Field of Dreams. The response of Kevin Costner’s character to the whispers emanating from his cornfield was to build a baseball stadium in the middle of his farm. And while the movie had a happy ending, [...]
Posted on 04. Dec, 2014 by Jon Bird.
Tweet In 1993, a US scientist named Vernor Vinge wrote an essay entitled “The Coming Technological Singularity: How to Survive in the Post-Human Era”. Vinge’s “Singularity” was the time “within thirty years (when) we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” Cheery stuff! And his [...]
Posted on 27. Oct, 2014 by Jon Bird.
Tweet There’s a word for South African (SA) retail: wild (which can be both positive and negative, as I’ll reveal later in this article). It’s unlike anything we see in mature Western markets like the US, UK, and Australia, which seem relatively staid and tame by comparison. On a recent trip to the southern tip [...]
Posted on 17. Oct, 2014 by Jon Bird.
Tweet Over the last few years, “showrooming” has received a bad rap. This is the practice where a smartphone-enabled shopper goes into a physical store to touch and feel the merchandise, gets expert advice, and then compares prices on their device and purchases online elsewhere. The classic example is of a customer visiting a Barnes [...]
Posted on 10. Oct, 2014 by Jon Bird.
Tweet If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in excess of $4.6 trillion dollars on stuff, which equates to somewhere north of 25% of GDP (some estimates put the figure higher). The Brits by comparison lag behind with about 20% of GDP apportioned [...]
Posted on 01. Oct, 2014 by Jon Bird.
Tweet Some retail outings fill the shopper with sheer dread. “Horrorstör*” takes that notion one step further, by setting a “traditional haunted house story” in a fictional big box furniture retailer called Orsk. The store is eerily close in style to a certain well-known Scandinavian retailer, and the book looks and feels like one of [...]
Posted on 25. Sep, 2014 by Jon Bird.
Tweet Detroit is at once the American Dream and the American Nightmare. Built on automotive manufacturing, and turbo-charged by the construction of freeways in the 50’s and 60’s, the Motor City hit potholes in the 2000’s, with the Great Recession, a corrupt local government and a population decline of 25 percent in the first decade [...]
Posted on 09. Sep, 2014 by Jon Bird.
Tweet Flagship stores dot the major shopping thoroughfares of the big cities of the world. Often they are distinguished as much by their size as by their distinctiveness – they are monolithic versions of their mall-based cousins. Yes, they may have a feature or two – a massive digital screen here, a café there – [...]
Posted on 29. Aug, 2014 by Jon Bird.
Tweet The single most motivating notion in retail today can be boiled down to a single word – “Convenience.” I was reminded of that fact again early one day this week, when, dashing out the door with a slice of toast gripped between my teeth, I briefly caught a fascinating discussion on America’s NPR Morning [...]