Archive for 'retail strategy'

The Penguin that Stole Christmas

The Penguin that Stole Christmas

Posted on 14. Nov, 2014 by Jon Bird.

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Tweet Forget the Grinch stealing Christmas. This year, it is a cute little penguin called Monty that not only steals the show, but also the hearts and minds of the UK populace (and softies everywhere). British department store John Lewis has done it again, with a £1 million commercial (US$ 1.5m) that tells the story [...]

Subscribing to Success

Subscribing to Success

Posted on 07. Nov, 2014 by Jon Bird.

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Tweet I was one of those early adopters (my wife would use the less technical term ‘idiot’) who paid £150 (that’s about US$240) for a Nike Fuel Band – one of the first of the wearable devices. It tracked steps and distance traveled, compared my efforts with the rest of the Nike Fuel Band user [...]

Embracing “Showrooming”

Embracing “Showrooming”

Posted on 17. Oct, 2014 by Jon Bird.

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Tweet Over the last few years, “showrooming” has received a bad rap. This is the practice where a smartphone-enabled shopper goes into a physical store to touch and feel the merchandise, gets expert advice, and then compares prices on their device and purchases online elsewhere. The classic example is of a customer visiting a Barnes [...]

Scary Good or Just Plain Scary

Scary Good or Just Plain Scary

Posted on 10. Oct, 2014 by Jon Bird.

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Tweet If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in excess of $4.6 trillion dollars on stuff, which equates to somewhere north of 25% of GDP (some estimates put the figure higher). The Brits by comparison lag behind with about 20% of GDP apportioned [...]

What’s Your Horrorstör?

What’s Your Horrorstör?

Posted on 01. Oct, 2014 by Jon Bird.

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Tweet Some retail outings fill the shopper with sheer dread. “Horrorstör*” takes that notion one step further, by setting a “traditional haunted house story” in a fictional big box furniture retailer called Orsk. The store is eerily close in style to a certain well-known Scandinavian retailer, and the book looks and feels like one of [...]

Can Retail Rescue a Dying City?

Can Retail Rescue a Dying City?

Posted on 25. Sep, 2014 by Jon Bird.

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Tweet Detroit is at once the American Dream and the American Nightmare. Built on automotive manufacturing, and turbo-charged by the construction of freeways in the 50’s and 60’s, the Motor City hit potholes in the 2000’s, with the Great Recession, a corrupt local government and a population decline of 25 percent in the first decade [...]

The World’s Most Unique Flagship

The World’s Most Unique Flagship

Posted on 09. Sep, 2014 by Jon Bird.

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Tweet Flagship stores dot the major shopping thoroughfares of the big cities of the world. Often they are distinguished as much by their size as by their distinctiveness – they are monolithic versions of their mall-based cousins. Yes, they may have a feature or two – a massive digital screen here, a café there – [...]

Shopping in Portlandia

Shopping in Portlandia

Posted on 16. Aug, 2014 by Jon Bird.

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Tweet Hip. Seriously hip. Hilariously hip. Hipper than the hippest hipsters in Brooklyn, and that’s hyper hip. I’m talking about Portland, Oregon ‑ a compact, very livable, and very cool city in the Pacific Northwest of the United States. I visited Portland recently as part of the WPP Intel Futurecasting Summit and naturally snuck in [...]

The Future Shopper: They Live Among Us

The Future Shopper: They Live Among Us

Posted on 09. Aug, 2014 by Jon Bird.

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Tweet There is an alien creature that has arrived in our midst, with habits that would be completely unrecognizable to previous generations. And yet they are beginning to re-shape the landscape – tearing down old institutions and building up entirely new ones. I’m referring to the Future Shopper. And they live among us. (In fact, [...]

The Future of Retail in Beta

The Future of Retail in Beta

Posted on 31. Jul, 2014 by Jon Bird.

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Tweet Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist [...]

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