Archive for 'retail strategy'
Posted on 23. Jan, 2015 by Jon Bird.
Tweet “If you build it, he will come.” So said the disembodied voices in the iconic 1980s baseball fantasy Field of Dreams. The response of Kevin Costner’s character to the whispers emanating from his cornfield was to build a baseball stadium in the middle of his farm. And while the movie had a happy ending, [...]
Posted on 02. Dec, 2014 by Jon Bird.
Tweet Out the door at 6:36 a.m. on a rainy (what else) Seattle morning, I was already late for the Black Friday sales. Close on 24 hours late. What used to be a one-day post-Thanksgiving Day ritual has snuck forward in recent years to form what the media are calling “Gray Thursday”. Online “Black Friday” [...]
Posted on 25. Nov, 2014 by Jon Bird.
Tweet Mickey Drexler is the anointed “Merchant Prince” of American retail, the instinctive creative and commercial wizard behind Gap’s glory days, and J. Crew’s current time in the sun. Following her recent blockbuster album launch (2 million in sales and counting), US musician Taylor Swift could perhaps lay claim to the crown of America’s “Merchant [...]
Posted on 14. Nov, 2014 by Jon Bird.
Tweet Forget the Grinch stealing Christmas. This year, it is a cute little penguin called Monty that not only steals the show, but also the hearts and minds of the UK populace (and softies everywhere). British department store John Lewis has done it again, with a £1 million commercial (US$ 1.5m) that tells the story [...]
Posted on 07. Nov, 2014 by Jon Bird.
Tweet I was one of those early adopters (my wife would use the less technical term ‘idiot’) who paid £150 (that’s about US$240) for a Nike Fuel Band – one of the first of the wearable devices. It tracked steps and distance traveled, compared my efforts with the rest of the Nike Fuel Band user [...]
Posted on 17. Oct, 2014 by Jon Bird.
Tweet Over the last few years, “showrooming” has received a bad rap. This is the practice where a smartphone-enabled shopper goes into a physical store to touch and feel the merchandise, gets expert advice, and then compares prices on their device and purchases online elsewhere. The classic example is of a customer visiting a Barnes [...]
Posted on 10. Oct, 2014 by Jon Bird.
Tweet If there were an Olympics of shopping, the US would win hands down. This year, American shoppers will spend in excess of $4.6 trillion dollars on stuff, which equates to somewhere north of 25% of GDP (some estimates put the figure higher). The Brits by comparison lag behind with about 20% of GDP apportioned [...]
Posted on 01. Oct, 2014 by Jon Bird.
Tweet Some retail outings fill the shopper with sheer dread. “Horrorstör*” takes that notion one step further, by setting a “traditional haunted house story” in a fictional big box furniture retailer called Orsk. The store is eerily close in style to a certain well-known Scandinavian retailer, and the book looks and feels like one of [...]
Posted on 25. Sep, 2014 by Jon Bird.
Tweet Detroit is at once the American Dream and the American Nightmare. Built on automotive manufacturing, and turbo-charged by the construction of freeways in the 50’s and 60’s, the Motor City hit potholes in the 2000’s, with the Great Recession, a corrupt local government and a population decline of 25 percent in the first decade [...]
Posted on 09. Sep, 2014 by Jon Bird.
Tweet Flagship stores dot the major shopping thoroughfares of the big cities of the world. Often they are distinguished as much by their size as by their distinctiveness – they are monolithic versions of their mall-based cousins. Yes, they may have a feature or two – a massive digital screen here, a café there – [...]