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The Whopper Bar Hits Times Square

Posted on 03. Sep, 2010 by Matt Newell.

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Burger King has launched its seventh Whopper Bar concept store, the latest arriving in Times Square.
The Whopper Bar is a tribute to the fast food chain’s iconic burger. In fact, the standard range of products is significantly reduced to make way for an expanded range of variations on the Whopper. The burgers are made right [...]

H&M Co-Create with Consumers to Stay Ahead of the Competition

Posted on 26. Aug, 2010 by Matt Newell.

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Co-creating product with consumers is a key trend in New Retail. And here’s an interesting case study from fast fashion retailer H&M.
Customers are encouraged to photograph examples of fashion items they find and like during their day and upload them to the H&M Facebook site. There, customers can review the ‘hunted’ items and vote for [...]

Whole Foods Launches Second iPhone App

Posted on 25. Aug, 2010 by Matt Newell.

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Following the success of their recipe iPhone app, Whole Foods is at it again with a second app specifically designed to change shopper behaviour for the better.
By undertaking a series of ‘missions’, customers can earn brag-worthy titles which get posted on their Face Book and Twitter profiles like ‘The Incredible Bulk’ (amplifying the shopper’s preference [...]

UK’s First Drive Through Supermarket

Posted on 24. Aug, 2010 by Matt Newell.

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Tesco has announced the launch of a drive through supermarket trial at their Tesco Extra store in Baldock, Herfordshire.
Customers place their grocery order through Tesco.com, select the ‘click and collect’ button, then swing by the designated pick up area in the Tesco carpark on their way home from collecting the kids from school. Tesco staff [...]

Who Needs This Stuff?

Posted on 23. Aug, 2010 by Jon Bird.

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In 1975, a Californian advertising executive called Gary Dahl invented the Pet Rock. This was the perfect pet; you never needed to feed, water or clean up after it, because it was literally a lump of stone. Lovingly nestled in straw, then placed in a cardboard box with air-holes in it, and complete with a [...]

SOS (Save Our Shops)

Posted on 10. Aug, 2010 by Jon Bird.

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The Pixar animated classic “WALL-E”, set in 2105, paints a sobering, satirical picture of the future of retail. In a world trashed (literally) by rampant consumerism, the single remaining retailer (and company for that matter) is a megacorporation named “Buy N Large”. It’s an obvious dig at merchants like Walmart (the biggest company in the [...]

Pop Up to the Extreme

Posted on 28. Jul, 2010 by Jon Bird.

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Trendwatching.com first coined the term “Pop Up Retail” in January 2004. As the trend forecasting website noted at the time; “if new products can come and go, why can’t the stores that display them do the same?” Since then, “Pop Up” has become a phenomenon, with a myriad of retailers opening temporary retail spaces. The [...]

“Tweetailers” and Social Media Retailers

Posted on 20. Jul, 2010 by Jon Bird.

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There’s a mobile Korean Taco truck in Los Angeles called “Kogi”, which has based its business model on being one of the world’s first “tweetailers”. It’s a very simple recipe. Make great tacos, put your restaurant on the road, and then promote your next location via Twitter. When a tweet goes out, a crowd of [...]

Who’s Breathing Down Walmart’s Neck?

Posted on 07. Jul, 2010 by Jon Bird.

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A quick quiz. What’s the second most valuable retail brand in the world today?
If you guessed “Walmart”, “Tesco” or “Carrefour” – or in fact any bricks-and-mortar retailer – you would be way off the pace. According to a report released last week by Kantar Retail* (http://www.brandz.com/output/retail.aspx/), the brand that grew the most in value last [...]

Are Your Customers Stealing Service?

Posted on 23. Jun, 2010 by Jon Bird.

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One of the hazards of retailing in the Internet age is that customers can get expert advice on products in your store and then once they’ve made their selection, go ahead and purchase at the best price online. It’s not only irritating, but debilitating. But what can you do about it?
Last year, Dixons, an electrical [...]

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