Archive for 'Store Design'
Posted on 05. Feb, 2013 by Jon Bird.
Tweet More than just a “Wow” factor, Cabela’s has what Bob Thorn* once memorably termed the “O.F.F.” – the Oh F*** Factor. Walk into one of the “world’s foremost outfitter’s” 40 megastores across the US and Canada and your reaction is likely to be just that – “Oh F***” – for a number of reasons. [...]
Posted on 07. Aug, 2012 by Jon Bird.
Tweet When we think of the world’s most innovative retailers, it’s the manufacturer brands that often come to mind. And it’s the usual suspects that spring to the frontal lobe first. You know the ones. Apple. Nike. (Seriously, when did you last go to a retail trends presentation that didn’t mention Apple?) So I was [...]
Posted on 17. Jul, 2012 by Jon Bird.
Tweet The demise of Darrell Lea this week is a cautionary tale of the New Retail era. The great old Aussie brand fell victim to a globalised, digitised, polarised retail landscape and failed to keep pace with the changing environment. In Darrell Lea’s heyday, the rest of the world was a long, long way away, [...]
Posted on 26. Jun, 2012 by Jon Bird.
Tweet The world record for the women’s 100m sprint is 10.49 seconds. In the 100m hurdles, the fastest female on the planet takes a relatively tardy 12.21 seconds. Simple conclusion: hurdles slow things down and affect results. And yet retailers often place hurdles in the path of the shopper. “Barriers to buy” are sometimes physical, [...]
Posted on 01. May, 2012 by Jon Bird.
Tweet A son of a mate of mine got his first iPad the other day. He’s 19 months old. Granted it’s a first generation iPad (probably about the same vintage as its new owner come to think of it), but it’s an iPad nonetheless. Interestingly, the toddler learned his first language – baby sign language [...]
Posted on 20. Nov, 2011 by Jon Bird.
Tweet This is a stressful time of year for retailers and shoppers alike. For retailers, it’s make-or-break. The National Retail Federation in the US states that the “holiday season” (November/December) accounts for 25-40% of some retailers’ annual sales. In Australia, the figure may be even higher – particularly when you include the January clearance events. [...]
Posted on 04. Oct, 2011 by Jon Bird.
Tweet “Kaizen” is Japanese for “change for the better”. As an ideology based on continuous improvement, Kaizen emerged from manufacturing in Japan in the 1980’s and spread across the business world like wildfire, championed by consultants like the late, great Peter Drucker. Even though Kaizen has been overtaken by a thousand different management buzzwords since [...]
Posted on 26. Jul, 2011 by Jon Bird.
Tweet When I once asked the renowned observation researcher Paco Underhill what he considered was the most important tool for analyzing retail, he quipped: “rubber-soled shoes”. What Paco meant was that the best way to understand what is going on in our industry is to get out of the office and get into the stores. [...]
Posted on 17. Jun, 2011 by Jon Bird.
Tweet In this post-consumer era, it’s not about “needs” any more. We all have pretty much everything we need. Beyond the basics – food, clothing, shelter – many people have, for instance, lots of stuff they don’t really need, like multiple iPods. (Guilty as charged.) So these days, for retail to be successful, it must [...]