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The Whopper Bar Hits Times Square

Posted on 03. Sep, 2010 by Matt Newell.

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Burger King has launched its seventh Whopper Bar concept store, the latest arriving in Times Square.
The Whopper Bar is a tribute to the fast food chain’s iconic burger. In fact, the standard range of products is significantly reduced to make way for an expanded range of variations on the Whopper. The burgers are made right [...]

Pop Up to the Extreme

Posted on 28. Jul, 2010 by Jon Bird.

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Trendwatching.com first coined the term “Pop Up Retail” in January 2004. As the trend forecasting website noted at the time; “if new products can come and go, why can’t the stores that display them do the same?” Since then, “Pop Up” has become a phenomenon, with a myriad of retailers opening temporary retail spaces. The [...]

Everything Old is New Again

Posted on 09. Jun, 2010 by Jon Bird.

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In a quiet corner of the Malibu Country Mart – an upscale anti-mall just outside of LA – sits one view of the future of retail. And it looks an awful lot like the past.
The store in question is called Double RL & Co. and it peddles a “vintage American sportswear line” by Ralph Lauren. [...]

Fighting for Shelf Space in the Customer’s Mind

Posted on 28. Feb, 2010 by Jon Bird.

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Imagine the customer’s mind as a crowded supermarket shelf. Where does your retail brand sit? Are you front and centre? Do you take pride of place at eye level? Are you next to the market-leading brand? Or are you an also-ran, relegated to a dusty spot near the floor?
This is one way to think about [...]

Merci Indeed

Posted on 17. Feb, 2010 by Jon Bird.

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Think “charity store” and you conjure up a small, overstocked, slightly dusty shop full of clothes and knick knacks of sometimes questionable taste, staffed by well-meaning volunteers with blue-rinse hairdos. Yes, sometimes you can pick up something really special, but you’ve got to search through a lot of haystacks to find that bright, shiny needle.
So [...]

“Yell and Sell” versus “Value and Brand”

Posted on 07. Feb, 2010 by Jon Bird.

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In the second decade of the 21st century, you’d think we would be way past “yell and sell” retail TV advertising. But no, our senses are still assaulted daily by the likes of Victoria’s Basement, Harvey Norman and Godfrey’s. The formula is simple (well it aint called “yell and sell” for nothing). Cram as many [...]

The Hanging Gardens of Retail

Posted on 02. Feb, 2010 by Jon Bird.

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Fast Company magazine once said of US lifestyle and apparel chain Anthropologie that “it’s hard to tell where the merchandise ends and the display begins.” Never a truer word was spoken than of their first store in the United Kingdom, which opened on Regent Street in London late last year.
The store is a visual feast [...]

Wonderful Windows

Posted on 01. Feb, 2010 by Jon Bird.

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With all the buzz about “new media” in the last year or two (eg Facebook, Twitter etc.), it’s sometimes easy to overlook the power of “old media”. And one of the most powerful of all is the good old fashioned store window.
I was reminded of the strength of store windows done well on a recent [...]

Interactive Technology and Retail Environments

Posted on 27. Jan, 2010 by Martin Osborne.

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Chain store retailers are gradually realising how Interactive Technologies can increase sales. Following are examples of this potential;
Proximity Marketing
Stores can install a Bluetooth device that sends an SMS to potential passing trade within range and with Bluetooth enabled mobile phones. This can attract attention to a store, advertise a current promotion or simply add to [...]

Licking the Windows

Posted on 27. Jan, 2010 by Jon Bird.

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They call it “leche-vitrine”, or literally “licking the windows”. The phrase is highly appropriate for the huge number of exquisite and tantalising patisseries, confiseries and chocolatiers in Paris. While on a recent trip to the French capital, one shop in particular had my tongue hanging out – La Cure Gourmande (translates roughly as the “cure” [...]

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