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The Coming Retail Singularity

Posted on Leave a commentPosted in Digital & Interactive, Retail Data, Retail Marketing, Retail Trends, Shopper Marketing, Store Design

In 1993, a US scientist named Vernor Vinge wrote an essay entitled “The Coming Technological Singularity: How to Survive in the Post-Human Era”. Vinge’s “Singularity” was the time “within thirty years (when) we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” Cheery stuff! And his view […]

Story Style & Tech

Embracing “Showrooming”

Posted on 4 CommentsPosted in Retail Marketing, retail strategy, Retail Trends, Shopper Marketing, Store Design

Over the last few years, “showrooming” has received a bad rap. This is the practice where a smartphone-enabled shopper goes into a physical store to touch and feel the merchandise, gets expert advice, and then compares prices on their device and purchases online elsewhere. The classic example is of a customer visiting a Barnes & […]

Here Come the Robots in Retail

Posted on Leave a commentPosted in Advertising, Consumer Trends, Digital & Interactive, Retail Marketing, Retail Trends, Shopper Marketing, Store Design

Delivery drones are so 2013. The big news in technology in retail in 2014 and beyond is robots replacing humans. Starting just this week, right across the road from Apple in Cupertino, the Aloft hotel is testing robotic bellhops. As reported in The New York Times, the cute-as-a-button “Botlr” will deliver basic items from the […]

Giant Balloon Dogs & Retail Tensity

Posted on 2 CommentsPosted in Advertising, Brand Strategy, Consumer Trends, Design, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing, Store Design

Many a giant creature has loomed over the streets of Manhattan, at least in celluloid form – most famously King Kong and Godzilla. And now a more benign (but equally huge) being has followed in their footsteps – a six-story metallic yellow balloon dog, which has suddenly appeared on a building on Fifth Avenue. The […]

The American (Retail) Dream

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, Design, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing, Store Design

This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18 years. It’s the tale of the then 23-year-old who started a business in his grandmother’s row house and finished up with a “Brand House” in New York City. It’s the fable of Under Armour, the […]

A Grocery Experience That’s Better than Sex?

Posted on Leave a commentPosted in Retail Marketing, retail strategy, Retail Trends, Shopper Marketing, Store Design

Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for supermarkets has been about increasing speed and efficiency. The hermetically sealed outcome, however, has been that a trip to the supermarket for many shoppers is not a want-to, but a have-to…not something to look forward […]