Archive for 'Store Design'

Embracing “Showrooming”

Embracing “Showrooming”

Posted on 17. Oct, 2014 by Jon Bird.

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Tweet Over the last few years, “showrooming” has received a bad rap. This is the practice where a smartphone-enabled shopper goes into a physical store to touch and feel the merchandise, gets expert advice, and then compares prices on their device and purchases online elsewhere. The classic example is of a customer visiting a Barnes [...]

Here Come the Robots in Retail

Here Come the Robots in Retail

Posted on 22. Aug, 2014 by Jon Bird.

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Tweet Delivery drones are so 2013. The big news in technology in retail in 2014 and beyond is robots replacing humans. Starting just this week, right across the road from Apple in Cupertino, the Aloft hotel is testing robotic bellhops. As reported in The New York Times, the cute-as-a-button “Botlr” will deliver basic items from [...]

Giant Balloon Dogs & Retail Tensity

Giant Balloon Dogs & Retail Tensity

Posted on 18. Jul, 2014 by Jon Bird.

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Tweet Many a giant creature has loomed over the streets of Manhattan, at least in celluloid form – most famously King Kong and Godzilla. And now a more benign (but equally huge) being has followed in their footsteps – a six-story metallic yellow balloon dog, which has suddenly appeared on a building on Fifth Avenue. [...]

The American (Retail) Dream

The American (Retail) Dream

Posted on 13. May, 2014 by Jon Bird.

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Tweet This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18 years. It’s the tale of the then 23-year-old who started a business in his grandmother’s row house and finished up with a “Brand House” in New York City. It’s the fable of Under Armour, [...]

A Grocery Experience That’s Better than Sex?

A Grocery Experience That’s Better than Sex?

Posted on 28. Apr, 2014 by Jon Bird.

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Tweet Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for supermarkets has been about increasing speed and efficiency. The hermetically sealed outcome, however, has been that a trip to the supermarket for many shoppers is not a want-to, but a have-to…not something to look [...]

An “Only in America” Retail Experience

An “Only in America” Retail Experience

Posted on 05. Feb, 2013 by ideaworks.

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Tweet More than just a “Wow” factor, Cabela’s has what Bob Thorn* once memorably termed the “O.F.F.” – the Oh F*** Factor. Walk into one of the “world’s foremost outfitter’s” 40 megastores across the US and Canada and your reaction is likely to be just that – “Oh F***” – for a number of reasons. [...]

How an Analogue Brand Won in a Digital World

How an Analogue Brand Won in a Digital World

Posted on 07. Aug, 2012 by ideaworks.

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Tweet When we think of the world’s most innovative retailers, it’s the manufacturer brands that often come to mind. And it’s the usual suspects that spring to the frontal lobe first. You know the ones. Apple. Nike. (Seriously, when did you last go to a retail trends presentation that didn’t mention Apple?) So I was [...]

Between a Rocklea Road and a Hard Place

Between a Rocklea Road and a Hard Place

Posted on 17. Jul, 2012 by ideaworks.

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Tweet The demise of Darrell Lea this week is a cautionary tale of the New Retail era. The great old Aussie brand fell victim to a globalised, digitised, polarised retail landscape and failed to keep pace with the changing environment. In Darrell Lea’s heyday, the rest of the world was a long, long way away, [...]

Clear the Buying Hurdles

Clear the Buying Hurdles

Posted on 26. Jun, 2012 by ideaworks.

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Tweet The world record for the women’s 100m sprint is 10.49 seconds. In the 100m hurdles, the fastest female on the planet takes a relatively tardy 12.21 seconds. Simple conclusion: hurdles slow things down and affect results. And yet retailers often place hurdles in the path of the shopper. “Barriers to buy” are sometimes physical, [...]

A High Tech, High Touch Future for Store Design

A High Tech, High Touch Future for Store Design

Posted on 01. May, 2012 by ideaworks.

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Tweet A son of a mate of mine got his first iPad the other day. He’s 19 months old. Granted it’s a first generation iPad (probably about the same vintage as its new owner come to think of it), but it’s an iPad nonetheless. Interestingly, the toddler learned his first language – baby sign language [...]

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