Archive for 'Westfield World Study Tour 2010'
Who Needs This Stuff?
Posted on 23. Aug, 2010 by Jon Bird.
In 1975, a Californian advertising executive called Gary Dahl invented the Pet Rock. This was the perfect pet; you never needed to feed, water or clean up after it, because it was literally a lump of stone. Lovingly nestled in straw, then placed in a cardboard box with air-holes in it, and complete with a [...]
Pop Up to the Extreme
Posted on 28. Jul, 2010 by Jon Bird.
Trendwatching.com first coined the term “Pop Up Retail” in January 2004. As the trend forecasting website noted at the time; “if new products can come and go, why can’t the stores that display them do the same?” Since then, “Pop Up” has become a phenomenon, with a myriad of retailers opening temporary retail spaces. The [...]
Adding the “S” into Value
Posted on 13. Jul, 2010 by Jon Bird.
The shift to “value” has been the megatrend in retail for several years. As a retailer, if you’re not providing your own compelling version of value, you’re probably not in business. Gwen Morrison of international retail intelligence source “The Store”* told the Westfield World Retail Study Tour recently: “these days retailers are all competing for [...]
Discovering a Gem in London
Posted on 02. Jun, 2010 by Jon Bird.
Taking part in a World Retail Study Tour, as I have been over the last couple of weeks, is sometimes like mining for diamonds. You have to drill through a hell of a lot of rock before you discover a gem. That’s what happened in London last week, when a colleague on the Tour led [...]
The Value Monster
Posted on 19. May, 2010 by Jon Bird.
In the 1950’s, the infamous movie monster Godzilla first terrified audiences as it roared and ripped into Japanese metropolises on the big screen. Now a new kind of beast is tearing up the retail landscape in Japan – let’s call it the Value Monster.
In Japan on the Westfield World Retail Study Tour last week, our [...]
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