“Mashops” and “Digitail”: Are You Pushing Your Customers’ Buttons?

Posted on 1 CommentPosted in Advertising, Consumer Trends, Digital & Interactive, Westfield World Study Tour 2011

New buzzwords are constantly being invented to help describe the emerging new retail world. A lot of the focus is around digital, but not in the ways you might always expect. Online shopping is the obvious and immediate incarnation of digital, and Amazon is the poster child for clicks versus bricks. A new “Brand Z” […]

Retail on the Edge – Slides from the Westfield Breakfast Seminar Series

Posted on Leave a commentPosted in retail strategy, Retail Trends, Westfield World Study Tour 2011

IdeaWorks CEO Jon Bird spoke at the Westfield Breakfast Seminar Series around Australia over the last couple of weeks, along with UK retail author Martin Butler, and US digital whiz Mike Lundgren. Jon’s subject was “Retail on the Edge” and featured over 100 great store shots from around the world. If you missed the presentation, […]

The Power of Love Over “Like-for-Like”

Posted on 2 CommentsPosted in Brand Strategy, Retail Marketing, Westfield World Study Tour 2011

There is a natural tension in retailing between the emotional and the rational, the heart and the mind. In times like these, it’s easy to veer towards the latter. Suddenly as a retailer you start focusing so much on whether you’re making your like-for-like store sales that you forget about whether your customers truly love […]

Tracking the Westfield World Retail Study Tour

Posted on Leave a commentPosted in Retail Trends, Westfield World Study Tour 2011

The annual Westfield World Retail Study tour has commenced and my New Retail co-writer, Jon Bird, was lucky enough to get a seat. This year the tour will check out some of the best retail concepts in San Francisco, Chicago, Stockholm, London and Barcelona. To keep them all honest, we’ve set up www.trackingthetour.com.au and asked […]