Archive for 'Westfield World Study Tour 2011'

“Mashops” and “Digitail”: Are You Pushing Your Customers’ Buttons?

Posted on 12. Oct, 2011 by Jon Bird.

1

Tweet New buzzwords are constantly being invented to help describe the emerging new retail world. A lot of the focus is around digital, but not in the ways you might always expect. Online shopping is the obvious and immediate incarnation of digital, and Amazon is the poster child for clicks versus bricks. A new “Brand [...]

Retail on the Edge – Slides from the Westfield Breakfast Seminar Series

Retail on the Edge – Slides from the Westfield Breakfast Seminar Series

Posted on 20. Sep, 2011 by Jon Bird.

0

Tweet IdeaWorks CEO Jon Bird spoke at the Westfield Breakfast Seminar Series around Australia over the last couple of weeks, along with UK retail author Martin Butler, and US digital whiz Mike Lundgren. Jon’s subject was “Retail on the Edge” and featured over 100 great store shots from around the world. If you missed the [...]

The Power of Love Over “Like-for-Like”

The Power of Love Over “Like-for-Like”

Posted on 25. Aug, 2011 by Jon Bird.

2

Tweet There is a natural tension in retailing between the emotional and the rational, the heart and the mind. In times like these, it’s easy to veer towards the latter. Suddenly as a retailer you start focusing so much on whether you’re making your like-for-like store sales that you forget about whether your customers truly [...]

When All Else Fails

When All Else Fails

Posted on 15. Jul, 2011 by Jon Bird.

1

Tweet There is a sea of red flowing through Australian retail right now. Walk through any shopping centre and there are red sale posters as far as the eye can see, offering increasingly large and ever more desperate discounts. But customers just aren’t responding, and so the red is now flowing through to the financials, [...]

A Sugar Hit for Retail

A Sugar Hit for Retail

Posted on 17. Jun, 2011 by Jon Bird.

0

Tweet In this post-consumer era, it’s not about “needs” any more. We all have pretty much everything we need. Beyond the basics – food, clothing, shelter – many people have, for instance, lots of stuff they don’t really need, like multiple iPods. (Guilty as charged.) So these days, for retail to be successful, it must [...]

God Save the Cream

God Save the Cream

Posted on 27. May, 2011 by Jon Bird.

0

Tweet In more innocent times not so long ago, ice cream was a simple treat for children. Your choice was limited to chocolate, vanilla or strawberry, in a wafer cone or cup. Then the selections expanded with the likes of Baskin & Robbins and their “31 Flavors”, including delights such as Chocolate Chip Cookie Dough [...]

Grocery Shopping as a Social Experience

Grocery Shopping as a Social Experience

Posted on 18. May, 2011 by Jon Bird.

5

Tweet On Tuesday nights at a certain supermarket on Sydney’s Lower North Shore, the presence of bananas in your trolley indicates you are single and looking for some action. Or so the urban myth goes. But that’s about the extent of the “social experience” in grocery shopping in Australia right now. Most of the time [...]

Now Success Smells like Sweat

Now Success Smells like Sweat

Posted on 09. May, 2011 by Jon Bird.

0

Tweet When US youth fashion retailer Abercrombie & Fitch was truly hot four or five years ago, you could smell the store before you saw it. They pumped out their signature male fragrance “Fierce”, and it was just one of the ways that A&F stimulated your shopping senses. These days, apparel has been overtaken by [...]

Tracking the Westfield World Retail Study Tour

Tracking the Westfield World Retail Study Tour

Posted on 09. May, 2011 by Matt Newell.

0

Tweet The annual Westfield World Retail Study tour has commenced and my New Retail co-writer, Jon Bird, was lucky enough to get a seat. This year the tour will check out some of the best retail concepts in San Francisco, Chicago, Stockholm, London and Barcelona. To keep them all honest, we’ve set up www.trackingthetour.com.au and [...]

This site is powered by IdeaWorks, Australia's leading retail advertising agency Sydney