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	<title>New Retail Blog</title>
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	<link>http://www.newretailblog.com</link>
	<description>Insights and inspiration for the New Retail world</description>
	<pubDate>Thu, 02 Sep 2010 22:00:33 +0000</pubDate>
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		<title>The Whopper Bar Hits Times Square</title>
		<link>http://www.newretailblog.com/the-whopper-bar-hits-times-square/</link>
		<comments>http://www.newretailblog.com/the-whopper-bar-hits-times-square/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 22:00:33 +0000</pubDate>
		<dc:creator>Matt Newell</dc:creator>
		
		<category><![CDATA[Retail Trends]]></category>

		<category><![CDATA[Store Design]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1459</guid>
		<description><![CDATA[Burger King has launched its seventh Whopper Bar concept store, the latest arriving in Times Square.
The Whopper Bar is a tribute to the fast food chain’s iconic burger. In fact, the standard range of products is significantly reduced to make way for an expanded range of variations on the Whopper. The burgers are made right [...]]]></description>
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		<title>Here Come the “Smarties”</title>
		<link>http://www.newretailblog.com/here-come-the-%e2%80%9csmarties%e2%80%9d/</link>
		<comments>http://www.newretailblog.com/here-come-the-%e2%80%9csmarties%e2%80%9d/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 22:00:37 +0000</pubDate>
		<dc:creator>Jon Bird</dc:creator>
		
		<category><![CDATA[Bird’s Eye View]]></category>

		<category><![CDATA[Consumer Trends]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1452</guid>
		<description><![CDATA[At the height of the Global Financial Crisis, when the economic sky was crashing in, commentators like J. Walker Smith of the Yankelovich Monitor were predicting a fundamental shift in consumerism. “The recent experience of frugality has ushered in an enduring era of penny-pinching and thrift that will utterly define the character and mindset of [...]]]></description>
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		<title>Facebook adds geo-locating functionality</title>
		<link>http://www.newretailblog.com/facebook-adds-geo-locating-functionality/</link>
		<comments>http://www.newretailblog.com/facebook-adds-geo-locating-functionality/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 22:00:23 +0000</pubDate>
		<dc:creator>Matt Newell</dc:creator>
		
		<category><![CDATA[Digital & Interactive]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1449</guid>
		<description><![CDATA[
This could be huge for retail.
Facebook has added a feature which allows users to ‘check in’ to places they visit and share that information with their Facebook friends. By ‘checking in’ you can record photos and comments of the experience that you and your network can view for years to come. On top of this, [...]]]></description>
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		<title>H&amp;M Co-Create with Consumers to Stay Ahead of the Competition</title>
		<link>http://www.newretailblog.com/hm-co-create-with-consumers-to-stay-ahead-of-the-competition/</link>
		<comments>http://www.newretailblog.com/hm-co-create-with-consumers-to-stay-ahead-of-the-competition/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 15:00:19 +0000</pubDate>
		<dc:creator>Matt Newell</dc:creator>
		
		<category><![CDATA[Customer Activation]]></category>

		<category><![CDATA[Digital & Interactive]]></category>

		<category><![CDATA[Retail Trends]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1439</guid>
		<description><![CDATA[
Co-creating product with consumers is a key trend in New Retail. And here’s an interesting case study from fast fashion retailer H&#038;M.
Customers are encouraged to photograph examples of fashion items they find and like during their day and upload them to the H&#038;M Facebook site. There, customers can review the ‘hunted’ items and vote for [...]]]></description>
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		<title>Whole Foods Launches Second iPhone App</title>
		<link>http://www.newretailblog.com/whole-foods-launches-second-iphone-app/</link>
		<comments>http://www.newretailblog.com/whole-foods-launches-second-iphone-app/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 15:00:21 +0000</pubDate>
		<dc:creator>Matt Newell</dc:creator>
		
		<category><![CDATA[Customer Activation]]></category>

		<category><![CDATA[Digital & Interactive]]></category>

		<category><![CDATA[Retail Trends]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1434</guid>
		<description><![CDATA[Following the success of their recipe iPhone app, Whole Foods is at it again with a second app specifically designed to change shopper behaviour for the better.
By undertaking a series of ‘missions’, customers can earn brag-worthy titles which get posted on their Face Book and Twitter profiles like ‘The Incredible Bulk’ (amplifying the shopper’s preference [...]]]></description>
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		<title>UK’s First Drive Through Supermarket</title>
		<link>http://www.newretailblog.com/uk%e2%80%99s-first-drive-through-supermarket/</link>
		<comments>http://www.newretailblog.com/uk%e2%80%99s-first-drive-through-supermarket/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 01:06:01 +0000</pubDate>
		<dc:creator>Matt Newell</dc:creator>
		
		<category><![CDATA[Retail Trends]]></category>

		<category><![CDATA[retail strategy]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1430</guid>
		<description><![CDATA[Tesco has announced the launch of a drive through supermarket trial at their Tesco Extra store in Baldock, Herfordshire.
Customers place their grocery order through Tesco.com, select the ‘click and collect’ button, then swing by the designated pick up area in the Tesco carpark on their way home from collecting the kids from school. Tesco staff [...]]]></description>
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		<title>Who Needs This Stuff?</title>
		<link>http://www.newretailblog.com/who-needs-this-stuff/</link>
		<comments>http://www.newretailblog.com/who-needs-this-stuff/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 02:36:16 +0000</pubDate>
		<dc:creator>Jon Bird</dc:creator>
		
		<category><![CDATA[Brand Strategy]]></category>

		<category><![CDATA[Retail Trends]]></category>

		<category><![CDATA[Westfield World Study Tour 2010]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1404</guid>
		<description><![CDATA[In 1975, a Californian advertising executive called Gary Dahl invented the Pet Rock. This was the perfect pet; you never needed to feed, water or clean up after it, because it was literally a lump of stone. Lovingly nestled in straw, then placed in a cardboard box with air-holes in it, and complete with a [...]]]></description>
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		<title>Target Launches Autumn Range in New York City Spectacle</title>
		<link>http://www.newretailblog.com/target-launches-autumn-range-in-new-york-city-spectacle/</link>
		<comments>http://www.newretailblog.com/target-launches-autumn-range-in-new-york-city-spectacle/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 00:18:50 +0000</pubDate>
		<dc:creator>Matt Newell</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Customer Activation]]></category>

		<category><![CDATA[Digital & Interactive]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1385</guid>
		<description><![CDATA[
Target launched its Autumn range last night at a 20 minute spectacular staged at the Standard hotel in New York City. Dubbed the ‘Target Kaleidoscopic Fashion Spectacular’, the fashion runway was set to the backdrop of a LED light show, which cleverly lit up the 155 rooms on the southern side of the hotel. The [...]]]></description>
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		<title>Attitude Sells</title>
		<link>http://www.newretailblog.com/attitude-sells/</link>
		<comments>http://www.newretailblog.com/attitude-sells/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 04:44:43 +0000</pubDate>
		<dc:creator>Matt Newell</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1389</guid>
		<description><![CDATA[
One of the big differences between old retail and new retail is the emergence of attitude in advertising.
In the old days we use to appeal to the mass-middle market by selling a dream. Painfully good looking families driving their exceptionally good value cars through remarkably idyllic country side. Our audiences couldn&#8217;t relate to the activity [...]]]></description>
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		<title>The World&#8217;s Best Integrated Ad Campaign for 2010</title>
		<link>http://www.newretailblog.com/the-worlds-best-integrated-ad-campaign-for-2010/</link>
		<comments>http://www.newretailblog.com/the-worlds-best-integrated-ad-campaign-for-2010/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 19:00:43 +0000</pubDate>
		<dc:creator>Matt Newell</dc:creator>
		
		<category><![CDATA[Digital & Interactive]]></category>

		<guid isPermaLink="false">http://www.newretailblog.com/?p=1353</guid>
		<description><![CDATA[
The Old Spice campaign is considered to be the best of 2010. Combining a traditional (but brilliant) TV launch with a pioneering social media strategy, the campaign delivered over 1.4 billion impressions, doubled sales, and took the brand to number 1 in the men&#8217;s body wash category. And did it all in 6 months.
There&#8217;s a [...]]]></description>
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