jcpenny Reinvent the Humble Gift Tag This Christmas

Posted on 23. Nov, 2011 by Matt Newell in Advertising, Digital & Interactive

This is a simple idea. Rather than shoe-horning Chrismas messages onto tiny gift tags, jcpenny are encouraging people to use QR code enabled gift tags this year, which allow gift givers to record personalised messages for gift receivers.

It is an interesting concept which delivers a valuable benefit to shoppers by adding more emotion / human connection to the gift giving process, particulary for loved ones who are apart at Christmas.

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