New Retail Blog | Insights and inspiration for the New Retail world

Justin Timberlake & Target Team Up

Posted on 13. Aug, 2010 by Matt Newell.

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Target US continues to roll out its successful celebrity designer collaborations with the announcement that Justin Timberlake will be launching an exclusive range for Target via his fashion label ‘William Rast’. This is key to Taget’s Christmas 2010 strategy and will be available for the month of December only.

Using Mobile Media to Drive Traffic

Posted on 13. Aug, 2010 by Matt Newell.

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Best Buy, American Eagle Outfitters and Macy’s are amongst the first US retailers to introduce technology which rewards customers for simply entering the store.
The app is called Shopkick and it’s downloadable on the iPhone and Android phones. Shoppers earn loyalty points (called ‘kickbucks’) by simply entering the store. And then further points are awarded as the shopper [...]

SOS (Save Our Shops)

Posted on 10. Aug, 2010 by Jon Bird.

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The Pixar animated classic “WALL-E”, set in 2105, paints a sobering, satirical picture of the future of retail. In a world trashed (literally) by rampant consumerism, the single remaining retailer (and company for that matter) is a megacorporation named “Buy N Large”. It’s an obvious dig at merchants like Walmart (the biggest company in the [...]

When “Sale” Gets Stale

Posted on 04. Aug, 2010 by Jon Bird.

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It used to be that the most powerful four-letter word in a retailer’s armoury was “Sale”. And while the tactic is definitely not dead, the abuse and overuse of the term “Sale” has certainly blunted its effect. Department stores are particular culprits, starting the traditional mid-year sales ever-earlier, running sale events longer, and peppering the [...]

Pop Up to the Extreme

Posted on 28. Jul, 2010 by Jon Bird.

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Trendwatching.com first coined the term “Pop Up Retail” in January 2004. As the trend forecasting website noted at the time; “if new products can come and go, why can’t the stores that display them do the same?” Since then, “Pop Up” has become a phenomenon, with a myriad of retailers opening temporary retail spaces. The [...]

Digital Interactivity Reaches New Levels

Posted on 21. Jul, 2010 by Matt Newell.

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Disney is using this installation in New York (right near the rear entrance to Macy’s on 7th Avenue) to promote their latest epic wizard film - The Sorcerer’s Apprentice. But what’s particularly interesting here is it’s the first time I’ve seen ‘3D Gesture Technology’ (like the technology featured in the soon to be released Xbox [...]

Social Media Case Study - Best Buy’s Twelpforce

Posted on 21. Jul, 2010 by Matt Newell.

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I’ve been really surprised recently by the the number of retailers I’ve spoken with who haven’t been across the Best Buy Twelpforce case study. It is undoubtedly one of the best uses of social media by any retailer in the world.
Resisting the temptation to use social media as yet another channel through which ‘great products [...]

Kleenex Think Outside the Box, Sort Of…

Posted on 21. Jul, 2010 by Matt Newell.

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To combat their annual summer sales slump, Kleenex have rolled out a range of summer fruit inspired packaging. A beautifully simply idea that’s not to be sneezed at, I’m sure it will inspire customers to stick a box in their trolley at a time of year when they otherwise wouldn’t.

“Tweetailers” and Social Media Retailers

Posted on 20. Jul, 2010 by Jon Bird.

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There’s a mobile Korean Taco truck in Los Angeles called “Kogi”, which has based its business model on being one of the world’s first “tweetailers”. It’s a very simple recipe. Make great tacos, put your restaurant on the road, and then promote your next location via Twitter. When a tweet goes out, a crowd of [...]

The World’s First iAd

Posted on 13. Jul, 2010 by Matt Newell.

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Well here we have it. An iAd for the Nissan Leaf, the world’s first production ready electric car.
Using revolutionary advertising technology to promote revolutionary automotive technology is a superb strategy. But the creative execution is seriously disappointing.
I don’t have a problem with dramatizing the ‘epic-ness’ of the product development but I doubt the sci-fi fantasy [...]