Retail Rules at Cannes

Retail Rules at Cannes

Posted on 26. Jun, 2014 by Jon Bird.

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Tweet The Cannes Lions bills itself as the biggest creative communications festival in the world. Starting out as an advertising show 61 years ago, it now sprawls across numerous categories, awarding work in sectors as diverse as “Innovation” and “Promo & Activation.” Two other festivals have used the same exotic locale over the years. The [...]

Triggers and Treasures

Triggers and Treasures

Posted on 02. Jun, 2014 by Jon Bird.

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Tweet One of the best shopping experiences in the world right now is anything but fancy. In fact, it is about as stripped down as retail can get – concrete floors, product on palettes, warehouse ceilings with struts and skylights. Despite the unflattering surroundings, this particular chain also charges customers just to get in the [...]

For A Limited Time Only

For A Limited Time Only

Posted on 27. May, 2014 by Jon Bird.

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Tweet Five skywriting planes etched the phrase “Existence or Nonexistence” into the vivid blue skies above Brooklyn last Sunday. What did it all mean? While deep thinkers may get all existential about the mantra, it was actually an art project riffing on the CIA’s statement that it neither confirms nor denies “the existence or nonexistence” [...]

Shopper Marketing: Buzz or Babble?

Shopper Marketing: Buzz or Babble?

Posted on 22. May, 2014 by Jon Bird.

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Tweet FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s exasperated “what the?” response. What does it all mean? And to use another truncation, is shopper marketing just so much BS from a bunch of (likely) MBA’s? I’ve been asked that question many times [...]

The American (Retail) Dream

The American (Retail) Dream

Posted on 13. May, 2014 by Jon Bird.

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Tweet This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18 years. It’s the tale of the then 23-year-old who started a business in his grandmother’s row house and finished up with a “Brand House” in New York City. It’s the fable of Under Armour, [...]

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

Posted on 07. May, 2014 by Jon Bird.

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Tweet The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute commercial helped to differentiate brands, and build an emotional bond between consumers and their Lucky Strike cigarettes, Chevrolet cars, Hershey chocolate or Playtex bras. As the last season of “Mad Men” floats into the [...]

A Grocery Experience That’s Better than Sex?

A Grocery Experience That’s Better than Sex?

Posted on 28. Apr, 2014 by Jon Bird.

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Tweet Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for supermarkets has been about increasing speed and efficiency. The hermetically sealed outcome, however, has been that a trip to the supermarket for many shoppers is not a want-to, but a have-to…not something to look [...]

Retail Reinvention: From Lion Hunters to Cool Hunters

Retail Reinvention: From Lion Hunters to Cool Hunters

Posted on 22. Apr, 2014 by ideaworks.

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Tweet For over eight decades at the corner of 82nd and Lexington on the Upper East Side of New York City stood a local institution by the name of Lascoff Drugs. The founder, J.L. Lascoff, a Russian-Polish immigrant to the US, opened the very first pharmacy in New York State in 1899. J.L’s son Frederick [...]

Will Aussie Retail be “Rooned”?

Will Aussie Retail be “Rooned”?

Posted on 24. Feb, 2014 by ideaworks.

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Tweet “We’ll all be rooned”, said Hanrahan, “Before the year is out.” That line is from a famous 1921 Australian bush poem. Hanrahan’s view was that ruin was a certainty, no matter the conditions. No rain meant drought; too much rain signaled either flood, or worse – grass growth and bushfire. Fast-forward to 2014, and [...]

Retail Rocked the Super Bowl

Retail Rocked the Super Bowl

Posted on 04. Feb, 2014 by ideaworks.

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Tweet One of the highlights of yesterday’s Super Bowl was off the field – the advertisers who paid an average of US$4 million for a 30 second spot to showcase their messages in front of over 100 million US viewers. And out of all the ads, two that stood out were for retailers. As part [...]

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