New Retail Blog | Insights and inspiration for the New Retail world

The Intro to iAds that Retail Marketers Must Not Miss

Posted on 13. Jul, 2010 by Matt Newell.

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Apple’s iAd platform has launched and retail marketers need to get across it.
iAds are advertisements that are built into apps running on the latest iPhone operating system (OS4). Unlike current app advertising, iAds are actually built into the app software (and hosted by Apple), which means a vastly improved viewing experience can be offered to [...]

Adding the “S” into Value

Posted on 13. Jul, 2010 by Jon Bird.

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The shift to “value” has been the megatrend in retail for several years. As a retailer, if you’re not providing your own compelling version of value, you’re probably not in business. Gwen Morrison of international retail intelligence source “The Store”* told the Westfield World Retail Study Tour recently: “these days retailers are all competing for [...]

Hi Tech Billboard Captivates In Times Square

Posted on 13. Jul, 2010 by Matt Newell.

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It’s not very often that you see dozens of passers-by completely captivated by a billboard. Even photographing it, filming it and MMSing it to their friends. But that’s exactly what happened when fast-fashion retailer, Forever 21, produced a digital billboard to promote the launch of their flagship store in Times Square.
By cleverly combining pre-recorded [...]

Who’s Breathing Down Walmart’s Neck?

Posted on 07. Jul, 2010 by Jon Bird.

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A quick quiz. What’s the second most valuable retail brand in the world today?
If you guessed “Walmart”, “Tesco” or “Carrefour” – or in fact any bricks-and-mortar retailer – you would be way off the pace. According to a report released last week by Kantar Retail* (http://www.brandz.com/output/retail.aspx/), the brand that grew the most in value last [...]

Are Your Customers Stealing Service?

Posted on 23. Jun, 2010 by Jon Bird.

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One of the hazards of retailing in the Internet age is that customers can get expert advice on products in your store and then once they’ve made their selection, go ahead and purchase at the best price online. It’s not only irritating, but debilitating. But what can you do about it?
Last year, Dixons, an electrical [...]

A Matter of Trust

Posted on 16. Jun, 2010 by Jon Bird.

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Would you put your faith in someone you don’t really know to help you make a critical decision?
Millions of consumers do just that every day, via product reviews on websites, the opinions of influential commentators or bloggers, or the say-so of their Facebook “friends”. And, worryingly for retail marketers, many experts say that shoppers are [...]

Everything Old is New Again

Posted on 09. Jun, 2010 by Jon Bird.

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In a quiet corner of the Malibu Country Mart – an upscale anti-mall just outside of LA – sits one view of the future of retail. And it looks an awful lot like the past.
The store in question is called Double RL & Co. and it peddles a “vintage American sportswear line” by Ralph Lauren. [...]

Discovering a Gem in London

Posted on 02. Jun, 2010 by Jon Bird.

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Taking part in a World Retail Study Tour, as I have been over the last couple of weeks, is sometimes like mining for diamonds. You have to drill through a hell of a lot of rock before you discover a gem. That’s what happened in London last week, when a colleague on the Tour led [...]

The Man In The Desert Story

Posted on 27. May, 2010 by Jon Bird.

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A man walks in to an oasis after being lost for days in the desert. He’s desperate for a drink, so what do you do? You give him a glass of water, of course. But if that’s all you provide, you may be doing both the parched soul and yourself a disservice. Perhaps what he [...]

The Value Monster

Posted on 19. May, 2010 by Jon Bird.

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In the 1950’s, the infamous movie monster Godzilla first terrified audiences as it roared and ripped into Japanese metropolises on the big screen. Now a new kind of beast is tearing up the retail landscape in Japan – let’s call it the Value Monster.
In Japan on the Westfield World Retail Study Tour last week, our [...]