Shopper Marketing: Buzz or Babble?

Shopper Marketing: Buzz or Babble?

Posted on 22. May, 2014 by Jon Bird.

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Tweet FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s exasperated “what the?” response. What does it all mean? And to use another truncation, is shopper marketing just so much BS from a bunch of (likely) MBA’s? I’ve been asked that question many times [...]

The American (Retail) Dream

The American (Retail) Dream

Posted on 13. May, 2014 by Jon Bird.

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Tweet This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18 years. It’s the tale of the then 23-year-old who started a business in his grandmother’s row house and finished up with a “Brand House” in New York City. It’s the fable of Under Armour, [...]

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

Posted on 07. May, 2014 by Jon Bird.

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Tweet The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute commercial helped to differentiate brands, and build an emotional bond between consumers and their Lucky Strike cigarettes, Chevrolet cars, Hershey chocolate or Playtex bras. As the last season of “Mad Men” floats into the [...]

A Grocery Experience That’s Better than Sex?

A Grocery Experience That’s Better than Sex?

Posted on 28. Apr, 2014 by Jon Bird.

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Tweet Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for supermarkets has been about increasing speed and efficiency. The hermetically sealed outcome, however, has been that a trip to the supermarket for many shoppers is not a want-to, but a have-to…not something to look [...]

Retail Reinvention: From Lion Hunters to Cool Hunters

Retail Reinvention: From Lion Hunters to Cool Hunters

Posted on 22. Apr, 2014 by ideaworks.

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Tweet For over eight decades at the corner of 82nd and Lexington on the Upper East Side of New York City stood a local institution by the name of Lascoff Drugs. The founder, J.L. Lascoff, a Russian-Polish immigrant to the US, opened the very first pharmacy in New York State in 1899. J.L’s son Frederick [...]

Will Aussie Retail be “Rooned”?

Will Aussie Retail be “Rooned”?

Posted on 24. Feb, 2014 by ideaworks.

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Tweet “We’ll all be rooned”, said Hanrahan, “Before the year is out.” That line is from a famous 1921 Australian bush poem. Hanrahan’s view was that ruin was a certainty, no matter the conditions. No rain meant drought; too much rain signaled either flood, or worse – grass growth and bushfire. Fast-forward to 2014, and [...]

Retail Rocked the Super Bowl

Retail Rocked the Super Bowl

Posted on 04. Feb, 2014 by ideaworks.

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Tweet One of the highlights of yesterday’s Super Bowl was off the field – the advertisers who paid an average of US$4 million for a 30 second spot to showcase their messages in front of over 100 million US viewers. And out of all the ads, two that stood out were for retailers. As part [...]

Removing the Seams from Retail

Removing the Seams from Retail

Posted on 28. Jan, 2014 by ideaworks.

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Tweet “Great technology…allows the mechanical parts of what we do everyday to disappear.” So said Jack Dorsey, Chairman of Twitter and CEO of Square at the National Retail Federation annual conference in New York last week. What they call the “NRF Big Show” really is big – 30,000 delegates, and a multitude of speakers including [...]

What’s Next: Retail Five Years in the Future

What’s Next: Retail Five Years in the Future

Posted on 07. Jan, 2014 by ideaworks.

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Tweet “My brain hurt like a warehouse, it had no room to spare, I had to cram so many things, to store everything in there.” The lyrics in David Bowie’s song “Five Years” capture what life is like for many consumers in the fading light of the year 2013. This is the age of overload [...]

“The Death of Discounting” and Other Dumb Predictions

“The Death of Discounting” and Other Dumb Predictions

Posted on 10. Dec, 2013 by ideaworks.

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Tweet “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” So wrote Bill Gates in his 1996 book “The Road Ahead”. Looking back over the last (almost) six years of columns that I [...]

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