Pop-up Stores Popping Up

Pop-up Stores Popping Up

Posted on 18. Jun, 2009 by Jon Bird.

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Tweet One of the big continuing trends of 2008 has been the explosion of the pop-up store. If you haven’t encountered the phenomenon before, the term refers to a temporary store that pops up, makes a statement, then just as quickly closes.Pop-ups were everywhere this year and three concepts stood out in my mind. The [...]

The Ultimate Judge of Great Retail

Posted on 18. Jun, 2009 by Jon Bird.

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Tweet Last week The Australian newspaper announced the award for its Marketer of the Year and, in a somewhat unusual decision, a retail brand won. Apple took the top gong for the launch of its ground-breaking destination stores, and also for the spectacular debut of the iPhone.Tom Dery, Global Chairman of M&C Saatchi, was on [...]

Powered By Service

Posted on 18. Jun, 2009 by Jon Bird.

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Tweet I’m a sucker for service. I love retailers who deliver great service and I go out of my way to reward them with my custom. And I believe that exceptional service is a powerful survival strategy in the current economic downturn.So I was fascinated when a colleague recently brought to my attention a $1 [...]

Retail Inspiration Right Under Your Nose

Retail Inspiration Right Under Your Nose

Posted on 18. Jun, 2009 by Jon Bird.

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Tweet Retail commentators (me included) often tend to look overseas for their inspiration. We scour the journals and trend websites and regularly visit overseas markets to study what’s considered best practice. I think that’s invaluable and if you ever get a chance to sign up for something like the Westfield World Retail Study Tour (www.retailstudytour.com) [...]

A Black Christmas?

Posted on 18. Jun, 2009 by Jon Bird.

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Tweet Retail is a game played in two uneven halves – the Christmas/holiday season and the rest of the year. And for most merchants, if you’re going to win at retail, you have to do disproportionately well at Christmas. Forget about “Jingle Bells”, what you really want to hear is the sound of jingling tills. [...]

The Drift to Thrift: Frugality is Cool Again

The Drift to Thrift: Frugality is Cool Again

Posted on 18. Jun, 2009 by Jon Bird.

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Tweet All of a sudden frugality is cool again. As Candace Corlett, President of WSL Strategic Retail in the US said recently; “conspicuous consumption is out, and people have lost their passion to buy.” And while an overburdened planet might breathe a sigh of relief at this news, it’s tough if you’re in the retail [...]

That’s (Retail) Entertainment

That’s (Retail) Entertainment

Posted on 18. Jun, 2009 by Jon Bird.

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Tweet The phrase “retail theatre” is often used loosely, but UK department store Harrods is taking the concept literally with their current “That’s Entertainment” promotion (http://www.harrodsthatsentertainment.com/). The two-month extravaganza not only features windows dedicated to a movie or entertainment theme (like “Pulp Fiction” or “Breakfast at Tiffany’s”), but live performances from the West End casts [...]

What Language Does Your Brand Speak?

What Language Does Your Brand Speak?

Posted on 17. Jun, 2009 by Jon Bird.

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Tweet Effective retail marketing communication is a dialogue between brand and customer. And the best retail brands put a great deal of thought into the way they talk with their shoppers. The language and tone of voice good merchants use is as carefully considered as other elements of their brand identities.Nike has a tough, competitive, [...]

Less Is More

Less Is More

Posted on 17. Jun, 2009 by Jon Bird.

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Tweet “Less choice as Coles culls its product lines”, blared the Sydney Morning Herald last week. It was reported that Coles had launched a “high risk trial” to cut its lines by 30% and at the same time increase the balance of private label products by 20%. If news of the trial is accurate (and [...]

Hitting The Target On Value

Hitting The Target On Value

Posted on 17. Jun, 2009 by Jon Bird.

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Tweet As politicians around the world start mentioning the “R” word, retail marketers are responding by adopting the “V” word: Value. The New York Times reported last week that in the US as the economy has worsened the “trickle” of value messages has become a “torrent”.As an example of the trend, US discount department store [...]

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