The Lowdown on LAM

Posted on 17. Jun, 2009 by Jon Bird.

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Tweet In a previous life, my agency was involved with Westfield’s “Shop for your School”- a competition where every dollar a consumer spent at Westfield was translated into points which went towards a nominated local school. The school with the most points won a suite of shiny new computers. There was a television and radio [...]

Jumping In The Internet Deep End

Posted on 17. Jun, 2009 by Jon Bird.

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Tweet While Australian retailers continue to puddle around the edges of the internet, at best putting a tentative toe in the water, international players are jumping in the deep end. Leading examples of traditional retailers ringing up big sales online include John Lewis in the UK (www.johnlewis.com) and Nordstrom in the U.S. (www.nordstrom.com) but really, [...]

Impressions of LA

Impressions of LA

Posted on 16. Jun, 2009 by Jon Bird.

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Tweet “LA is a great big freeway…” This is coming to you from the back of a bus traveling along an LA Freeway on our way to the airport, so apologies for the stream of consciousness. Day 1: Rodeo Drive, The Grove, Robertson Boulevard Another beautiful day in Southern California. After a long flight, the [...]

Impressions of Seattle

Impressions of Seattle

Posted on 16. Jun, 2009 by Jon Bird.

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Tweet “The bluest skies you’ve ever seen are in Seattle…” Sunday May 4th We woke for our first day in Seattle to a beautiful sunny day, apparently a very rare occurrence! 20 years ago Seattle was seen as something of a backwater, but a couple of fledgling companies (Microsoft and Starbucks) have changed all that [...]

Impressions of Chicago

Impressions of Chicago

Posted on 16. Jun, 2009 by Jon Bird.

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Tweet “Chicago is my kind of town…” Chicago in spring is a beautiful place to be. The city takes an enormous amount of pride in presenting itself at its absolute best. So the planter boxes on North Michigan Avenue are filled with tulips, creating a colourful backdrop to the stores on what’s known as the [...]

Impressions of London

Impressions of London

Posted on 16. Jun, 2009 by Jon Bird.

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Tweet “London calling…” We arrived in London bleary-eyed to two very pleasant surprises. The weather was an unseasonably fine and sunny 25 degrees celsius, and Heathrow Airport was a pleasant and speedy (relatively!) experience. After a relentless 10 days on the road the Westfield guys had finally given us a day where the schedule was [...]

Retail Impressions of Paris

Retail Impressions of Paris

Posted on 16. Jun, 2009 by Jon Bird.

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Tweet “I love Paris in the spring time…”It’s barely a hop, skip and jump from London, but Paris is so…well, just so French. It’s filled full of instantly-recognisable romantic architecture, fine food and wine, and Gauloise-smoking, Smart-car driving attractive natives with irresistible accents. We arrived late and enjoyed a night’s respite from visiting stores. After [...]

The Retail Shift Happens

Posted on 15. Jun, 2009 by Jon Bird.

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Tweet A small, single column article appeared in last Monday’s Financial Review which may well signal the future of retail marketing communications.Headlined “Myer opts for direct approach”, the piece by Noelle Waugh told the story of how Myer will move most of its $50 million-plus annual media advertising budget into direct mail and online campaigns [...]

The Bag as Billboard

The Bag as Billboard

Posted on 15. Jun, 2009 by Jon Bird.

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Tweet In these days of shrinking shopper numbers and tightening margins, we need to make every retail marketing dollar stretch as far as possible. That means, of course, taking a good long hard look at traditional media schedules, online programs and in-store point of sale packages. Sometimes, however, we overlook the communication assets we already [...]

Spending Up in a Down Time

Posted on 15. Jun, 2009 by Jon Bird.

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Tweet When once asked to pass comment on a recession, Wal-Mart founder Sam Walton said: “I thought about it…and decided not to take part.”Hopefully, we’re not in for the “R” word. But As Australian retailers anticipate tougher times, they may not be quite as bullish as Sam and the advertising and promotion budget may well [...]

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