Brand Evolution: Part 2 How Do You Evolve Your Retail Brand?

Posted on 17. Jun, 2009 by ideaworks.

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Tweet In Part 1 of this article, I theorized that to survive and prosper, retail brands must constantly evolve. I pointed to Spanish ragtrader, Zara, and Australian automotive retailer Supercheap Auto as brands that embrace change and have flourished. But how do you evolve your retail brand? The first thing you have to do is [...]

Shop With Your Ears

Posted on 17. Jun, 2009 by ideaworks.

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Tweet We spend most of our time in store obsessing about how things look. How does the environment look? How do the windows look? How does the merchandise look? But all too often we ignore the other senses, and in particular how things sound. And the aural experience in store plays a huge part in [...]

Is Australian Retail Good Enough?

Posted on 17. Jun, 2009 by ideaworks.

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Tweet The recent announcement that US retailing behemoth Costco will open the first of its Australian warehouse outlets at Melbourne’s Docklands in mid-2009 has sparked hysterics in some retail circles. The Executive Director of Queensland-based The Retailers Association, Scott Driscoll, said it marked the “beginning of a foreign retail invasion”, with overseas retailers “preparing to [...]

Life In The Fashion Fast Lane

Life In The Fashion Fast Lane

Posted on 17. Jun, 2009 by ideaworks.

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Tweet One of the biggest trends in world retail right now is “Fast Fashion”; apparel priced so ridiculously low as to be virtually disposable, with ranges changed rapidly. The emergence of global sourcing and manufacturing in China caused the rise of Fast Fashion and in turn some mighty brands were created; H&M, Zara, Top Shop [...]

Catalogues: Is There A Better Way?

Posted on 17. Jun, 2009 by ideaworks.

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Tweet Seven billion unaddressed flyers, leaflets and catalogues are stuffed into Australian letterboxes each year*. That’s up to 1,000 pieces of junk mail per Australian household. More than $1.7 billion** is spent producing these items. And then there are the tens of thousands of man-hours expended in planning, poring over and printing paper that often [...]

Déjà Vu Retailing

Déjà Vu Retailing

Posted on 17. Jun, 2009 by ideaworks.

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Tweet On this year’s Westfield World Retail Study Tour, I would sometimes go into a store and get a distinct sense of déjà vu. Often it would be a design element that reminded you of someone else’s store. The chandelier is one good example, which seems to have spread like a virus through a million [...]

Less is More

Posted on 17. Jun, 2009 by ideaworks.

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Tweet In the early 1960′s, Volkswagen ran a press advertisement which was later nominated by Advertising Age to be part of the greatest campaign of the 20th Century. It featured a diminutive shot of a Beetle, a great deal of white space and a headline: Think Small. The ad was the antithesis of the “pack [...]

“Interesting Times” Ahead for Grocery Retailers

Posted on 17. Jun, 2009 by ideaworks.

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Tweet “May you live in interesting times” is reputed to be the old Chinese curse. And times will certainly be interesting for grocery retailers as competition heats up and the economy continues to cool off over the next 12 months.In keeping with the Chinese theme, we may get a better idea of Coles strategy during [...]

From The Humble Trash Can to Something Truly Special

Posted on 17. Jun, 2009 by ideaworks.

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Tweet I was fortunate recently to go on the Westfield World Retail Study Tour, visiting the US, UK and Europe. Besides snapping away with my camera like crazy (and getting thrown out of quite a few stores for doing so!), I heard dozens of presentations from leading retailers and retail luminaries. Out of the hundreds [...]

What’s In Store With Apple

Posted on 17. Jun, 2009 by ideaworks.

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Tweet The first Apple Store in the Southern Hemisphere is set to open in Sydney at 5pm next Thursday June 19th, an event eagerly awaited by geeks around the world. “So what,” you might say, “you can already buy Apple gear in other retailers.” Very true, but the genius of retailing through The Apple Store [...]

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