Posted on 25. Jun, 2013 by Jon Bird.
Tweet Arnold Schwarzenegger as a role model for retailers? Come on, Jon. (Given the Terminator’s well-publicised infidelities, you may well question whether he is a role model for anyone.) But hear me out. Just last week, I listened intently as Arnie addressed an enthralled audience in Sydney, and it struck me that his five rules [...]
Posted on 18. Jun, 2013 by Jon Bird.
Tweet Article by Steven Jacobs for streetfightmag.com The retail industry has seen a lot of change over the past five years. Amid a massive downturn in consumer spending and a growing e-commerce sector, some in the technology industry have forecast the complete collapse of brick-and-mortar retail. However, offline commerce still accounts for over 90% of [...]
Posted on 18. Jun, 2013 by Jon Bird.
Tweet I regularly receive decks-full of data about the rise of smartphone usage, and the rush to mobile devices generally. And the statistics are staggering (more on that later). But recently two sets of simple images brought it home for me. I suddenly realized just how much the world has changed in the last decade. [...]
Posted on 11. Jun, 2013 by Jon Bird.
Tweet Retail is an ideas business. Ultimately what we sell – particularly in this post-consumer era – is a notion, a concept, and a promise of fulfillment. And if we get it right, we turn something that shoppers don’t necessarily need into an absolute must-have. That’s the true magic of the merchant. Wizards like Apple’s [...]
Posted on 04. Jun, 2013 by Jon Bird.
Tweet Over the last two weeks, I’ve been drinking from the fire hose of retail on the annual Westfield World Retail Study Tour – touring five world cities, listening to dozens of retail experts, visiting hundreds of stores and taking thousands of photographs. Recovering from all that intense retail stimulation, I reflected that great retail [...]
Posted on 28. May, 2013 by Jon Bird.
Tweet Nothing can beat the physical experience of bricks and mortar retail. And nothing can match the digital efficiency of clicking (or touching) on a screen to research and buy. It’s now clearer than ever that 21st century retail must be about blending the two – a “Clicks & Mortar” collaboration, to quote Sabrina Lin, [...]
Posted on 21. May, 2013 by Jon Bird.
Tweet We all know that Apple is the most successful retailer on the planet; that it changed the way that retail is delivered; and that it is responsible for many innovations we are starting to take for granted, like hands-on displays and hand-held EFTPOS. But what’s the next big thing in retail? In LA this [...]
Posted on 14. May, 2013 by Jon Bird.
Tweet “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.” Sandy Thompson, the global planning chief of ad agency Y&R often uses that saying, and it’s just as relevant to the world of retail as it is the sphere of communications. At the heart of the [...]
Posted on 07. May, 2013 by Jon Bird.
Tweet How big is the global shift to online sales? Picture the entire annual sales for retail in Australia in 2012. Then quadruple that figure. For this year, you can quintuple it. Citi’s Global E-Commerce Retail Outlook has just come across my desk, and the figures are fascinating. Citi quotes a recent report by eMarketer, [...]
Posted on 23. Apr, 2013 by Jon Bird.
Tweet Suddenly physical is fashionable. Where not so long ago, pundits were predicting the death of bricks and mortar retail (and some still are), now it’s de rigueur to have a physical retail presence. Many online retailers are talking about setting up shop. Jeff Bezos, CEO of Amazon, said in a C-Net interview late last [...]