Pop-up Retail and Promotion

Pop-up Retail and Promotion

Posted on 06. Jan, 2010 by Martin Osborne in Brand Strategy, Consumer Trends, Retail Trends, Store Design

A pop-up space is a temporary venue, the space could promote or sell a product one day then transform into a bar that evening. Pop-up retail allows a company to create a unique environment that engages their customers, enhance their brand experience and has the potential to generate a feeling of relevance and interactivity. It can be useful to promote something during a short peak in demand.

The current trend involves “popping-up” one day, and disappearing the next. These stores, while small and temporary, if tactfully placed, are an effective way to expose a product or service to it’s target market.

Shipping containers can provide a practical, lockable Pop-up solution.

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One Response to “Pop-up Retail and Promotion”

  1. Vincent

    02. Jul, 2013

    I searched the web for more info on the Puma store you have pictured here. Anymore details on that? I realize this article is 3 years old but I’m extremely interested in this area of experiential marketing.

    Thanks!

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