A pop-up space is a temporary venue, the space could promote or sell a product one day then transform into a bar that evening. Pop-up retail allows a company to create a unique environment that engages their customers, enhance their brand experience and has the potential to generate a feeling of relevance and interactivity. It can be useful to promote something during a short peak in demand.
The current trend involves “popping-up” one day, and disappearing the next. These stores, while small and temporary, if tactfully placed, are an effective way to expose a product or service to it’s target market.
Shipping containers can provide a practical, lockable Pop-up solution.