Starbucks Magic Christmas Cups

Posted on 22. Nov, 2011 by Matt Newell in Advertising, Digital & Interactive

Starbucks have developed an innovative campaign for the holiday season called ‘Starbucks Cup Magic’. Starbucks have embedded augmented reality codes into their cups, packaged coffee and posters in-store. Customers who download the free Starbucks app can scan the artwork with their smartphones to unlock an engaging world of augmented reality characters. As well as adding a level of engagement to the Starbucks experience, the app also notifies customers of special deals and has e-gifting functionality so customers can buy coffees and treats for friends and family.

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