Appealing to the Imagination

Posted on Leave a commentPosted in Consumer Trends, Retail Marketing, retail strategy, Retail Trends, Store Design

Harry Gordon Selfridge, the founder of the legendary London department store which now bears his name, once said that “the whole art of merchandising consists of appealing to the imagination. Once the imagination is moved, the hand goes naturally to the pocket. But if the first appeal is to the purse, the imagination is apt […]