Tag Archives: Apple Store
Posted on 29. Nov, 2009 by Jon Bird.
Tweet In the late 1990’s, a struggling US electronics manufacturer decided it had had enough of being squeezed by retailers for margin, and being undercut by private label brands. So a plan was hatched to “go vertical”; take the brand direct to customers through its own retail stores. Commentators at the time were damning. “I [...]
Posted on 18. Jun, 2009 by Jon Bird.
Tweet Last week The Australian newspaper announced the award for its Marketer of the Year and, in a somewhat unusual decision, a retail brand won. Apple took the top gong for the launch of its ground-breaking destination stores, and also for the spectacular debut of the iPhone.Tom Dery, Global Chairman of M&C Saatchi, was on [...]
Posted on 17. Jun, 2009 by Jon Bird.
Tweet The first Apple Store in the Southern Hemisphere is set to open in Sydney at 5pm next Thursday June 19th, an event eagerly awaited by geeks around the world. “So what,” you might say, “you can already buy Apple gear in other retailers.” Very true, but the genius of retailing through The Apple Store [...]