Giant Balloon Dogs & Retail Tensity

Posted on 2 CommentsPosted in Advertising, Brand Strategy, Consumer Trends, Design, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing, Store Design

Many a giant creature has loomed over the streets of Manhattan, at least in celluloid form – most famously King Kong and Godzilla. And now a more benign (but equally huge) being has followed in their footsteps – a six-story metallic yellow balloon dog, which has suddenly appeared on a building on Fifth Avenue. The […]

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, Retail Marketing, retail strategy, Shopper Marketing

The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute commercial helped to differentiate brands, and build an emotional bond between consumers and their Lucky Strike cigarettes, Chevrolet cars, Hershey chocolate or Playtex bras. As the last season of “Mad Men” floats into the television […]