Tag Archives: brand experience

Brand Experience

Posted on 07. Jan, 2010 by Martin Osborne.

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Tweet Brand represents the intellectual and emotional associations that people make with something. An experience is the interaction between people and their environment, anything our senses perceive. Experience co-exists with brand in our thoughts and feelings. Successfully co-ordinated Brand Experience can prompt and accelerate a target groups compulsion to take action and intensify and strengthen [...]

Protecting Your Brand into Oblivion

Protecting Your Brand into Oblivion

Posted on 08. Nov, 2009 by ideaworks.

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Tweet One of the cautionary tales of the US recession has been that of Abercrombie & Fitch. The once high-flying, hip teen fashion retailer has come crashing to earth over the last 12 months, largely as a result of a failure to move with the times. Not so long ago, A&F was considered amongst the [...]

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