Has the cattledog lost its bite?

Posted on Leave a commentPosted in Direct Marketing, Retail Data, Retail Marketing, retail strategy

We’re about to enter that time of year when mailboxes groan under the combined weight of Christmas catalogues and flyers, and newspapers strain to contain a panoply of glossy inserts. And so the question must be asked: what good is all that effort? Are retailers just going through the motions because “that’s what we did […]