Tag Archives: Catalogues

Has the cattledog lost its bite?

Posted on 18. Oct, 2009 by Jon Bird.

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Tweet We’re about to enter that time of year when mailboxes groan under the combined weight of Christmas catalogues and flyers, and newspapers strain to contain a panoply of glossy inserts. And so the question must be asked: what good is all that effort? Are retailers just going through the motions because “that’s what we [...]

Catalogues: Is There A Better Way?

Posted on 17. Jun, 2009 by Jon Bird.

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Tweet Seven billion unaddressed flyers, leaflets and catalogues are stuffed into Australian letterboxes each year*. That’s up to 1,000 pieces of junk mail per Australian household. More than $1.7 billion** is spent producing these items. And then there are the tens of thousands of man-hours expended in planning, poring over and printing paper that often [...]

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