Tag Archives: Catalogues
Has the cattledog lost its bite?
Posted on 18. Oct, 2009 by Jon Bird.
We’re about to enter that time of year when mailboxes groan under the combined weight of Christmas catalogues and flyers, and newspapers strain to contain a panoply of glossy inserts. And so the question must be asked: what good is all that effort? Are retailers just going through the motions because “that’s what we did [...]
Catalogues: Is There A Better Way?
Posted on 17. Jun, 2009 by Jon Bird.
Seven billion unaddressed flyers, leaflets and catalogues are stuffed into Australian letterboxes each year*. That’s up to 1,000 pieces of junk mail per Australian household. More than $1.7 billion** is spent producing these items. And then there are the tens of thousands of man-hours expended in planning, poring over and printing paper that often travels [...]
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