It’s All About Confidence

Posted on 18. Jun, 2009 by Jon Bird.

How do you get consumers to buy when they are paralysed about the future? When they can’t count on the value of their super or their homes? And when they don’t even know if their jobs are secure?One carmaker thinks they have the answer. Hyundai USA has just introduced a breakthrough program called “Hyundai Assurance”, [...]