Triggers and Treasures

Posted on Leave a commentPosted in Advertising, Brand Strategy, retail strategy, Retail Trends, Shopper Marketing

One of the best shopping experiences in the world right now is anything but fancy. In fact, it is about as stripped down as retail can get – concrete floors, product on palettes, warehouse ceilings with struts and skylights. Despite the unflattering surroundings, this particular chain also charges customers just to get in the door. […]

How do you fight an 800lb gorilla?

Posted on 1 CommentPosted in Consumer Trends, Retail Marketing, retail strategy, Retail Trends, Store Design, Westfield World Study Tour 2009

Costco rolled into Melbourne last week and Australia got its first taste of American-style value retailing on a truly grand scale. The store is 14,400 sqm of pure big box retail grunt. As reported in Inside Retailing, the pollies revelled in it, the crowds loved it, and the enthusiastic response had quite a few local […]