The Penguin that Stole Christmas

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, retail strategy, Retail Trends, Shopper Marketing

Forget the Grinch stealing Christmas. This year, it is a cute little penguin called Monty that not only steals the show, but also the hearts and minds of the UK populace (and softies everywhere). British department store John Lewis has done it again, with a £1 million commercial (US$ 1.5m) that tells the story of […]

Go Harvey Go

Posted on Leave a commentPosted in retail strategy

Advertising award shows aren’t known for lauding praise on retailers. Yet at the most recent D&AD advertising awards in the United Kingdom, a retailer took out some of the major gongs. Granted, the retailer in question was Harvey Nichols, the upmarket Knightsbridge fashion lifestyle store (famous in the Absolutely Fabulous TV series as “Harvey Nix”). […]