The Hermès Brand Experience

Posted on Leave a commentPosted in Brand Strategy, Consumer Trends, Retail Marketing, Retail Trends, Store Design

The Hermès brand, with its equestrian origin has greatly evolved since 1837 to become a statement of luxury. This prompted me to research the evolution of this iconic brand, from bridle to Pop-up Bar, in search of the essence of this unique brand experience. Hermès first excited me in the early 1990’s when I had […]