Tag Archives: Ideas that work

The Power of a Simple Idea

The Power of a Simple Idea

Posted on 15. Jun, 2009 by ideaworks.


Tweet This is a true story about two advertising ideas. Idea #1. I recently came across an Australian retail advertiser who spent millions putting a television commercial to air (never mind the cost of making the spot), only to find through tracking research that the ad had barely registered in the minds of consumers. What [...]

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