Shopping in Portlandia

Posted on 2 CommentsPosted in Advertising, Consumer Trends, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing

Hip. Seriously hip. Hilariously hip. Hipper than the hippest hipsters in Brooklyn, and that’s hyper hip. I’m talking about Portland, Oregon ‑ a compact, very livable, and very cool city in the Pacific Northwest of the United States. I visited Portland recently as part of the WPP Intel Futurecasting Summit and naturally snuck in time […]

The Future Shopper: They Live Among Us

Posted on 1 CommentPosted in Advertising, Consumer Trends, Digital & Interactive, Retail Data, Retail Marketing, retail strategy, Retail Trends

There is an alien creature that has arrived in our midst, with habits that would be completely unrecognizable to previous generations. And yet they are beginning to re-shape the landscape – tearing down old institutions and building up entirely new ones. I’m referring to the Future Shopper. And they live among us. (In fact, you […]

The Future of Retail in Beta

Posted on Leave a commentPosted in Advertising, Consumer Trends, Design, Digital & Interactive, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing

Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist at […]