Keeping “Retail” Simple Stupid

Posted on 15. Jun, 2009 by Jon Bird.

Tweet When I began in advertising thirty-odd years ago, I used to follow the old salesman’s rule in writing ads: AIDA (Attention, Interest, Desire, Action). Capture your audience’s attention, create some interest in the product or service you are selling, stimulate their desire to purchase, and then urge them to action.Unfortunately for us as retail [...]