Tag Archives: Making retail marketing dollars stretch

The Bag as Billboard

The Bag as Billboard

Posted on 15. Jun, 2009 by ideaworks.

0

Tweet In these days of shrinking shopper numbers and tightening margins, we need to make every retail marketing dollar stretch as far as possible. That means, of course, taking a good long hard look at traditional media schedules, online programs and in-store point of sale packages. Sometimes, however, we overlook the communication assets we already [...]

This site is powered by Labstore, Y&R’s global retail and shopper marketing network.