Tag Archives: Making retail marketing dollars stretch
Posted on 15. Jun, 2009 by ideaworks.
Tweet In these days of shrinking shopper numbers and tightening margins, we need to make every retail marketing dollar stretch as far as possible. That means, of course, taking a good long hard look at traditional media schedules, online programs and in-store point of sale packages. Sometimes, however, we overlook the communication assets we already [...]