Tag Archives: Making retail marketing dollars stretch

The Bag as Billboard

The Bag as Billboard

Posted on 15. Jun, 2009 by Jon Bird.

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Tweet In these days of shrinking shopper numbers and tightening margins, we need to make every retail marketing dollar stretch as far as possible. That means, of course, taking a good long hard look at traditional media schedules, online programs and in-store point of sale packages. Sometimes, however, we overlook the communication assets we already [...]

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