Tag Archives: Mary Portas

Appealing to the Imagination

Appealing to the Imagination

Posted on 27. Sep, 2009 by Jon Bird.

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Tweet Harry Gordon Selfridge, the founder of the legendary London department store which now bears his name, once said that “the whole art of merchandising consists of appealing to the imagination. Once the imagination is moved, the hand goes naturally to the pocket. But if the first appeal is to the purse, the imagination is [...]

The Responsibility Revolution

Posted on 20. Sep, 2009 by Jon Bird.

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Tweet As the global economy begins to right itself, not everything will go back to the way it used to be. Retail commentators the world over have been talking for the last year about a fundamental shift in attitudes to consumption; from “what’s in it for me” to “what’s in it for us”. The trend [...]

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