Tag Archives: Measurement

The New Age of Accountability/Measurement

Posted on 17. Jun, 2009 by ideaworks.

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Tweet “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This quote (attributed to English entrepreneur William Lever) used to be dragged out and dusted off to illustrate the imprecise nature of traditional advertising. And guess what; those famous words were pretty right! Well planned and executed, [...]

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