The Responsibility Revolution

Posted on Leave a commentPosted in Consumer Trends, Retail Data, Retail Marketing, retail strategy, Retail Trends

As the global economy begins to right itself, not everything will go back to the way it used to be. Retail commentators the world over have been talking for the last year about a fundamental shift in attitudes to consumption; from “what’s in it for me” to “what’s in it for us”. The trend started […]

Reduction or Seduction: What Works Best?

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, Customer Activation, Digital & Interactive, Direct Marketing, Graphic Design, Public Relations, Retail Data, Retail Marketing, retail strategy, Retail Trends, Store Design

Out on store visits last week, I was struck by K-Mart’s latest promotion for Mother’s Day – “buy one item of women’s or men’s clothing or footwear and get 60% off a second.” 60% off! Aside from the deceptiveness of the offer (the reality is the customer is actually getting 30% off her total purchase), […]