The Coming Retail Singularity

Posted on Leave a commentPosted in Digital & Interactive, Retail Data, Retail Marketing, Retail Trends, Shopper Marketing, Store Design

In 1993, a US scientist named Vernor Vinge wrote an essay entitled “The Coming Technological Singularity: How to Survive in the Post-Human Era”. Vinge’s “Singularity” was the time “within thirty years (when) we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” Cheery stuff! And his view […]

In the Trenches on Black Friday

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Out the door at 6:36 a.m. on a rainy (what else) Seattle morning, I was already late for the Black Friday sales. Close on 24 hours late. What used to be a one-day post-Thanksgiving Day ritual has snuck forward in recent years to form what the media are calling “Gray Thursday”. Online “Black Friday” sales […]

Taylor Swift: America’s Merchant Princess?

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Mickey Drexler is the anointed “Merchant Prince” of American retail, the instinctive creative and commercial wizard behind Gap’s glory days, and J. Crew’s current time in the sun. Following her recent blockbuster album launch (2 million in sales and counting), US musician Taylor Swift could perhaps lay claim to the crown of America’s “Merchant Princess”, […]

The Penguin that Stole Christmas

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, retail strategy, Retail Trends, Shopper Marketing

Forget the Grinch stealing Christmas. This year, it is a cute little penguin called Monty that not only steals the show, but also the hearts and minds of the UK populace (and softies everywhere). British department store John Lewis has done it again, with a £1 million commercial (US$ 1.5m) that tells the story of […]

Subscribing to Success

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I was one of those early adopters (my wife would use the less technical term ‘idiot’) who paid £150 (that’s about US$240) for a Nike Fuel Band – one of the first of the wearable devices. It tracked steps and distance traveled, compared my efforts with the rest of the Nike Fuel Band user community, […]

What’s Your Horrorstör?

Posted on Leave a commentPosted in Retail Marketing, retail strategy, Retail Trends, Shopper Marketing

Some retail outings fill the shopper with sheer dread. “Horrorstör*” takes that notion one step further, by setting a “traditional haunted house story” in a fictional big box furniture retailer called Orsk. The store is eerily close in style to a certain well-known Scandinavian retailer, and the book looks and feels like one of their […]