The Future of Retail in Beta

Posted on Leave a commentPosted in Advertising, Consumer Trends, Design, Digital & Interactive, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing

Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist at […]

Great Retail is a Piece of Cake

Posted on Leave a commentPosted in Advertising, Brand Strategy, Public Relations, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing

Is there anything truly original in this world? The TED Radio Hour podcast on America’s NPR asked that question recently and answered with a definitive “No.” “As far as we know, the Big Bang is original,” observed TED speaker Kirby Ferguson. “And everything else is derivative,” chipped in host Guy Raz, completing the thought. And […]

Triggers and Treasures

Posted on Leave a commentPosted in Advertising, Brand Strategy, retail strategy, Retail Trends, Shopper Marketing

One of the best shopping experiences in the world right now is anything but fancy. In fact, it is about as stripped down as retail can get – concrete floors, product on palettes, warehouse ceilings with struts and skylights. Despite the unflattering surroundings, this particular chain also charges customers just to get in the door. […]

For A Limited Time Only

Posted on Leave a commentPosted in Advertising, Consumer Trends, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing

Five skywriting planes etched the phrase “Existence or Nonexistence” into the vivid blue skies above Brooklyn last Sunday. What did it all mean? While deep thinkers may get all existential about the mantra, it was actually an art project riffing on the CIA’s statement that it neither confirms nor denies “the existence or nonexistence” of […]

Shopper Marketing: Buzz or Babble?

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, Retail Marketing, retail strategy, Shopper Marketing

FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s exasperated “what the?” response. What does it all mean? And to use another truncation, is shopper marketing just so much BS from a bunch of (likely) MBA’s? I’ve been asked that question many times over […]

The American (Retail) Dream

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, Design, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing, Store Design

This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18 years. It’s the tale of the then 23-year-old who started a business in his grandmother’s row house and finished up with a “Brand House” in New York City. It’s the fable of Under Armour, the […]

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, Retail Marketing, retail strategy, Shopper Marketing

The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute commercial helped to differentiate brands, and build an emotional bond between consumers and their Lucky Strike cigarettes, Chevrolet cars, Hershey chocolate or Playtex bras. As the last season of “Mad Men” floats into the television […]

A Grocery Experience That’s Better than Sex?

Posted on Leave a commentPosted in Retail Marketing, retail strategy, Retail Trends, Shopper Marketing, Store Design

Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for supermarkets has been about increasing speed and efficiency. The hermetically sealed outcome, however, has been that a trip to the supermarket for many shoppers is not a want-to, but a have-to…not something to look forward […]