Tag Archives: shoppermarketing

The Future of Retail in Beta

The Future of Retail in Beta

Posted on 31. Jul, 2014 by Jon Bird.

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Tweet Put your ear to the ground and you can hear the future. That’s because the advance party has already arrived – we are living in an early beta version of what’s to come. But the rumblings you sense now are nothing compared to the earthquake on its way. Steve Brown, Chief Evangelist and Futurist [...]

The Wheels of Change

The Wheels of Change

Posted on 23. Jul, 2014 by Jon Bird.

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Tweet One evening last week, a possible vision of the future of urban transportation pulled up outside a bar in the Mission District of San Francisco. I summoned it in less than a minute, using an app on my smartphone. By the time I had got up from my stool and walked outside, my ride [...]

Great Retail is a Piece of Cake

Great Retail is a Piece of Cake

Posted on 08. Jul, 2014 by Jon Bird.

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Tweet Is there anything truly original in this world? The TED Radio Hour podcast on America’s NPR asked that question recently and answered with a definitive “No.” “As far as we know, the Big Bang is original,” observed TED speaker Kirby Ferguson. “And everything else is derivative,” chipped in host Guy Raz, completing the thought. [...]

Triggers and Treasures

Triggers and Treasures

Posted on 02. Jun, 2014 by Jon Bird.

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Tweet One of the best shopping experiences in the world right now is anything but fancy. In fact, it is about as stripped down as retail can get – concrete floors, product on palettes, warehouse ceilings with struts and skylights. Despite the unflattering surroundings, this particular chain also charges customers just to get in the [...]

For A Limited Time Only

For A Limited Time Only

Posted on 27. May, 2014 by Jon Bird.

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Tweet Five skywriting planes etched the phrase “Existence or Nonexistence” into the vivid blue skies above Brooklyn last Sunday. What did it all mean? While deep thinkers may get all existential about the mantra, it was actually an art project riffing on the CIA’s statement that it neither confirms nor denies “the existence or nonexistence” [...]

Shopper Marketing: Buzz or Babble?

Shopper Marketing: Buzz or Babble?

Posted on 22. May, 2014 by Jon Bird.

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Tweet FMOT, SMOT, ZMOT…WTF? The first three acronyms are from the lexicon of “shopper marketing,” the last one a humble retailer’s exasperated “what the?” response. What does it all mean? And to use another truncation, is shopper marketing just so much BS from a bunch of (likely) MBA’s? I’ve been asked that question many times [...]

The American (Retail) Dream

The American (Retail) Dream

Posted on 13. May, 2014 by Jon Bird.

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Tweet This is the story of Kevin Plank: who went from a dusty basement in Washington D.C. to Broadway in 18 years. It’s the tale of the then 23-year-old who started a business in his grandmother’s row house and finished up with a “Brand House” in New York City. It’s the fable of Under Armour, [...]

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

In The Age of ‘E-biquity,’ Are Brands Irrelevant?

Posted on 07. May, 2014 by Jon Bird.

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Tweet The golden era for brand marketers was the time of “Mad Men” ‑ when a snappy slogan or a cute commercial helped to differentiate brands, and build an emotional bond between consumers and their Lucky Strike cigarettes, Chevrolet cars, Hershey chocolate or Playtex bras. As the last season of “Mad Men” floats into the [...]

A Grocery Experience That’s Better than Sex?

A Grocery Experience That’s Better than Sex?

Posted on 28. Apr, 2014 by Jon Bird.

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Tweet Ever since Piggly Wiggly (true name) launched the world’s first “self-service grocery store” in Memphis in 1916, the game for supermarkets has been about increasing speed and efficiency. The hermetically sealed outcome, however, has been that a trip to the supermarket for many shoppers is not a want-to, but a have-to…not something to look [...]

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