Reduction or Seduction: What Works Best?

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, Customer Activation, Digital & Interactive, Direct Marketing, Graphic Design, Public Relations, Retail Data, Retail Marketing, retail strategy, Retail Trends, Store Design

Out on store visits last week, I was struck by K-Mart’s latest promotion for Mother’s Day – “buy one item of women’s or men’s clothing or footwear and get 60% off a second.” 60% off! Aside from the deceptiveness of the offer (the reality is the customer is actually getting 30% off her total purchase), […]