“Retail is for Suckers”

Posted on Leave a commentPosted in Advertising, Consumer Trends, Retail Marketing, retail strategy

Fans of the legendary US sitcom Seinfeld might remember the episode called “The Glasses”, where Kramer encourages George to visit a particular optometrist and mention his name in order to get 30% off. “Retail is for suckers”, says Kramer. Unfortunately for merchants wanting to protect their margins, there aren’t that many “suckers” left. Yes, consumers […]

Refreshing Your Brand

Posted on Leave a commentPosted in Advertising, Brand Strategy, Graphic Design, retail strategy, Retail Trends, Store Design

When I was a young advertising Creative Director (sometime around the Paleolithic era), there was a golden rule in account pitches. “Whatever you do, don’t touch the logo.” The client’s brand identity was considered to be set in stone and woe betide the eager ad agency who tried to mess with it. How times have […]