Tag Archives: Tag line

“Retail is for Suckers”

“Retail is for Suckers”

Posted on 26. Jan, 2010 by ideaworks.

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Tweet Fans of the legendary US sitcom Seinfeld might remember the episode called “The Glasses”, where Kramer encourages George to visit a particular optometrist and mention his name in order to get 30% off. “Retail is for suckers”, says Kramer. Unfortunately for merchants wanting to protect their margins, there aren’t that many “suckers” left. Yes, [...]

Refreshing Your Brand

Posted on 06. Sep, 2009 by ideaworks.

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Tweet When I was a young advertising Creative Director (sometime around the Paleolithic era), there was a golden rule in account pitches. “Whatever you do, don’t touch the logo.” The client’s brand identity was considered to be set in stone and woe betide the eager ad agency who tried to mess with it. How times [...]

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