Tag Archives: The future of retail marketing communications

The Retail Shift Happens

Posted on 15. Jun, 2009 by ideaworks.

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Tweet A small, single column article appeared in last Monday’s Financial Review which may well signal the future of retail marketing communications.Headlined “Myer opts for direct approach”, the piece by Noelle Waugh told the story of how Myer will move most of its $50 million-plus annual media advertising budget into direct mail and online campaigns [...]

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