Gentlemen, Start Your Boxer Shorts

Posted on Leave a commentPosted in Advertising, Brand Strategy, Consumer Trends, Public Relations, Retail Marketing, retail strategy, Retail Trends, Shopper Marketing

“Clean underwear on demand.” That’s the pitch for FlyCleaners, a New York-based laundry and dry cleaning start-up, currently prowling the streets of Brooklyn with more locations coming soon. Powered by a smartphone app, you simply click, and a few minutes later a “FlyGuy” materializes in a blue FlyCleaners truck and whisks away your unmentionables. Washing […]