“Retail is for Suckers”

Posted on Leave a commentPosted in Advertising, Consumer Trends, Retail Marketing, retail strategy

Fans of the legendary US sitcom Seinfeld might remember the episode called “The Glasses”, where Kramer encourages George to visit a particular optometrist and mention his name in order to get 30% off. “Retail is for suckers”, says Kramer. Unfortunately for merchants wanting to protect their margins, there aren’t that many “suckers” left. Yes, consumers […]

The Value Equation

Posted on Leave a commentPosted in retail strategy

There is no doubt that consumers are increasingly savvy and demanding about the value of the goods and services they purchase. The mistake that many retail marketers make is equating “value” with “price”. They are not one and the same thing. The true equation is “value=price+ quality”. Both attributes co-exist in a delicate balance. Bala […]