Cashing in on Customer Laziness

Posted on 3 CommentsPosted in Advertising, Consumer Trends, Retail Data, Retail Marketing, Retail Trends, Shopper Marketing

The single most motivating notion in retail today can be boiled down to a single word – “Convenience.” I was reminded of that fact again early one day this week, when, dashing out the door with a slice of toast gripped between my teeth, I briefly caught a fascinating discussion on America’s NPR Morning Edition. […]

“Yell and Sell” versus “Value and Brand”

Posted on Leave a commentPosted in Advertising, Brand Strategy, Retail Trends, Store Design, videos

In the second decade of the 21st century, you’d think we would be way past “yell and sell” retail TV advertising. But no, our senses are still assaulted daily by the likes of Victoria’s Basement, Harvey Norman and Godfrey’s. The formula is simple (well it aint called “yell and sell” for nothing). Cram as many […]

A Christmas Commercial Break

Posted on Leave a commentPosted in Consumer Trends, Digital & Interactive, Direct Marketing, Retail Data, Retail Trends

OK, time to take a break. Grab a coffee, minimise that Excel spreadsheet and get ready to be entertained for a minute or two.  I’ll throw in a little bit of analysis, just so you still feel you’re getting something out of reading this column. But between you and me, this week’s really just about […]

How do you fight an 800lb gorilla?

Posted on 1 CommentPosted in Consumer Trends, Retail Marketing, retail strategy, Retail Trends, Store Design, Westfield World Study Tour 2009

Costco rolled into Melbourne last week and Australia got its first taste of American-style value retailing on a truly grand scale. The store is 14,400 sqm of pure big box retail grunt. As reported in Inside Retailing, the pollies revelled in it, the crowds loved it, and the enthusiastic response had quite a few local […]