Target USA’s Christmas Champ is Back

Posted on 21. Nov, 2011 by Matt Newell in Advertising, Digital & Interactive

Target USA is back with their crazy Christmas Champ campaign it launched in 2009. The campaign, which features comedian Maria Bamford, was a hit on viral charts last year and with 33 short videos produced for 2011 it seems they are trying for another big viral splash. The question in my mind is whether the campaign has evolved enough to repeat the same interest.

Here is a link to the play list of all 33 videos.

And below are a few of the most popular spots.